This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
Fashion tests Amazon mantra of low prices (FT) “Amazon’s well-drilled executives can usually be relied on to repeat the company’s mantra of eliminating costs and waste to offer consumers lower prices. Cathy Beaudoin gets to be different… So instead, in a striking departure from Amazon’s usual talking points, she says: ‘Price is not really a differentiation for us … We maintain the pricing integrity that our
RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, to attend Fashion Rio, the smaller of two semi-annual fashion events
Worst of times prove best for luxury brands (CNN) “Luxury brands, including fashion label Burberry and vehicle manufacturer Rolls-Royce, have all enjoyed bumper years, recording slump-busting profits that may raise eyebrows among consumers forced to tighten their non-snakeskin belts. Such income surges will dispel doubts raised when markets first began to falter over the resilience of the high-end market.”
SÃO PAULO, Brazil — You hear about it at dinner parties and fashion events. It’s been the subject of countless magazine stories and news reports. Something special is going on in Brazil. And today, the momentum has nothing to do with cultural clichés like soccer and samba. Brazil is claiming its place on the global stage and interestingly, fashion is playing a major role in the country’s ascendence. Significantly, the tremendous