Boombox: Party’s over?
When London's only mega-luxury brand (Burberry) throws a launch party, invites the city's model-du-jour (Agyness Deyn), and recruits East-End club kids from the city's hippest club night (Boombox) to add to its street cred and sell its new fragance (Burberry Beat), it is definitely a formula for fashion marketing success. Analysts and journalists have been commenting on the brand's new found hipness and pictures have appeared in all the right places, despite the extra-Zone 1 location and late start. For Boombox, however, it's likely to be a sign that the party's over. That's not to say that Boombox hasn't had a great run. From the start, it was an ultra-cool hangout for the East End fashion and music scenesters (and…
