Did Apple Hire Former Yves Saint Laurent CEO to Work on Wearables?

Paul Deneve, former chief executive of Yves Saint Laurent and vice president of special projects at Apple | Source: Courtesy photo

Amidst a wearable technology market that’s set to explode, Apple has announced that former Yves Saint Laurent CEO Paul Deneve has joined the company to work on “special projects,” reporting directly to chief executive Tim Cook.

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Apple Hires Yves Saint Laurent CEO Deneve for Special Projects

Apple Store on 5th Avenue in New York | Source: Apple

CUPERTINO, United States — Apple Inc. is hiring Paul Deneve, the former chief executive officer of luxury fashion house Yves St Laurent Group, to work on special projects for CEO Tim Cook. Deneve returns to the iPhone maker after working for Apple in Europe during the 1990s. He was also CEO of Lanvin and Nina Ricci prior to joining Yves St Laurent.

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