BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
In a new series, Founder Stories, BoF highlights the personal and professional journeys of the entrepreneurs behind some of the most successful start-ups in fashion. First up, we talk to Philippe von Borries and Justin Stefano of Refinery29.
NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise