Smartphones Make Catwalks Instantly Shoppable

BCBG MAX AZRIA spring/summer 2015 | Source: NowFashion

Fashionistas who want the latest looks from New York’s Fashion Week no longer need an invite to the exclusive event. A group of tech savvy women are making designs from the catwalk instantly shoppable for deep-pocketed consumers thousands of miles away.

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Refinery29′s Philippe von Borries and Justin Stefano on Refining their Model

Philippe von Borries and Justin Stefano | Source: Courtesy photo

In a new series, Founder Stories, BoF highlights the personal and professional journeys of the entrepreneurs behind some of the most successful start-ups in fashion. First up, we talk to Philippe von Borries and Justin Stefano of Refinery29.

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Magazines Capitalise on Shopable Content

Jennifer Aniston by Steven Klein | Source: W Magazine

NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise

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