The Creative Class | Peter Marino, Architect
The fashion industry depends heavily on a wide variety of creatives apart from just fashion designers. In our new series, The Creative Class, BoF highlights success stories, insights and advice from the most talented creatives working in fashion today.
NEW YORK, United States — “Dude, it’s ninety-five percent hard work!” the black leather-clad Peter Marino told BoF on his rise to the position of luxury fashion’s most influential architect. And work hard he has. Since founding his own architecture firm in New York in 1978, Mr. Marino has designed many of the world’s most forward-thinking retail temples, redefined the luxury flagship experience and established a decades-long tenure as the “go-to guy” for powerhouse firms like Chanel and LVMH.
“My first commissions were from Andy Warhol, Yves Saint Laurent and the Agnelli family,” said Mr. Marino. “Then the fashion world took notice. I started doing retail in the 80’s when Fred Pressman hired me to revitalise Barneys, which was then a sleepy men’s store. We introduced a really novel concept — no one had ever seen anything like it before.”
It was while working for Barneys that Mr. Marino met many of the world’s leading fashion designers: Calvin Klein, Donna Karan, Giorgio Armani, Azzedine Alaïa, Miuccia Prada. “I worked with every single one of those designers to bring their boutiques into Barneys, which was tough, because we wanted a very cool and hip look for Barneys, yet I had to keep the designers happy,” he said. “Somehow, I was able to do that, so I got into it as a career.”








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