The Evolution of Pitti Uomo, Part II: New Frontiers and Building Brand Pitti

Attendees of Pitti Uomo 85 in 2014 | Photo: Enrico Labriola for Pitti Uomo

Since its inception, Pitti Uomo has grown into the largest and most influential menswear trade show of its kind. In the second instalment of a two-part series, we examine how Pitti Uomo became a global player.

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Italian Prime Minister and BoF Honour 30 Leading Menswear Retailers

Prime Minister Matteo Renzi, Imran Amed and representatives from 30 leading menswear retailers | Source: BoF

In Florence’s historic Palazzo Vecchio, the Italian Prime Minister Matteo Renzi and BoF founder Imran Amed honoured 30 leading global menswear retailers on the occasion of the 60th anniversary of ‘Firenze Home Town of Fashion.’

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The Evolution of Pitti Uomo, Part I: Provenance and Power

A 1981 Zegna show at Pitti Uomo | Source: Pitti Uomo

The development of modern menswear is inextricably linked to the city of Florence and Pitti Uomo, the largest menswear trade show of its kind. In part one of a two-part series, we examine the evolution of Pitti Uomo.

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Intelligence | How Trade Shows Are Adapting to the Digital Age

Pitti Uomo Magical Tour by F. Guazzelli | Source: Pitti Immagine

LONDON, United Kingdom — Physical trade shows, held over a few days in large exhibition halls, have long been the most effective and efficient way for suppliers to showcase and sell their products to customers. But today, the internet is making it increasingly easy to exchange information and conduct business regardless of physical location. On top of this, with the global economy in a state of turmoil, buyers are being more

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In Conversation with Band of Outsiders’ Scott Sternberg

  NEW YORK, United States — Over the weekend, Band of Outsiders’ Scott Sternberg put on a lovely low-key show for his two women’s collections —Boy and Girl — underneath The Highline on New York’s West side. But earlier this summer he pulled out all the stops for a spectacular West Side Story-themed show for his Spring/Summer 2012 menswear collection as a special guest designer at the 80th edition of Pitti

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Gareth Pugh on Fashion Films versus Fashion Shows

  “I’m not saying that I’m never going to do a fashion show again. I’m not saying fashion film is the future. It’s just an idea…and it’s nice to have the option to do both.” Avant-garde designer Gareth Pugh speaking to BoF founder Imran Amed in Florence, Italy at Pitti Immagine, where he projected a critically acclaimed fashion film on the ceiling of a 14th century church. On Wednesday

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Fashion without boundaries, Luxury soles, Chinese choices, Oliveira Baptista’s Lacoste, Pugh’s fashion frescoes

Pushing Fashion Boundaries in an Era Without Any (NY Times) “In some ways, the focus on sexuality reflects the fairly narrow thinking of designers and photographers… the Internet represents a world that is livelier, more daring and actual than what currently takes place on runways and in mainstream magazines.” Stepping Into the Sole of Luxury (WSJ) “The U.K.’s reputation for making the finest cars,

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The Fashion Trail | A Jil Sander Sorbet and Burberry’s Acoustic Treats

Jil Sander Spring/Summer 2010 | Source: Pitti Imaggine

MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf Simons for Jil Sander Spring/Summer 2011 at the stunning Villa Gamberaia just outside Florence. It might not have

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The Fashion Trail | Postcript on Pitti

Giles Deacon At Pitti | Source: The Business of Fashion

FLORENCE, Italy — In the world of menswear, January is a full-on month of trade fairs and fashion shows. The super-charged schedule of activities begins with Pitti Uomo, continues on to Milan where mega Italian brands like Gucci, Prada and Armani unveil their collections, and concludes with a bang in Paris, where established Parisian fashion houses like Lanvin and Dior Homme show alongside a cornucopia of international designers

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