The Evolution of Pitti Uomo, Part II: New Frontiers and Building Brand Pitti

Attendees of Pitti Uomo 85 in 2014 | Photo: Enrico Labriola for Pitti Uomo

Since its inception, Pitti Uomo has grown into the largest and most influential menswear trade show of its kind. In the second instalment of a two-part series, we examine how Pitti Uomo became a global player.

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Italian Prime Minister and BoF Honour 30 Leading Menswear Retailers

Prime Minister Matteo Renzi, Imran Amed and representatives from 30 leading menswear retailers | Source: BoF

In Florence’s historic Palazzo Vecchio, the Italian Prime Minister Matteo Renzi and BoF founder Imran Amed honoured 30 leading global menswear retailers on the occasion of the 60th anniversary of ‘Firenze Home Town of Fashion.’

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The Evolution of Pitti Uomo, Part I: Provenance and Power

A 1981 Zegna show at Pitti Uomo | Source: Pitti Uomo

The development of modern menswear is inextricably linked to the city of Florence and Pitti Uomo, the largest menswear trade show of its kind. In part one of a two-part series, we examine the evolution of Pitti Uomo.

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In Conversation with Band of Outsiders’ Scott Sternberg

  NEW YORK, United States — Over the weekend, Band of Outsiders’ Scott Sternberg put on a lovely low-key show for his two women’s collections —Boy and Girl — underneath The Highline on New York’s West side. But earlier this summer he pulled out all the stops for a spectacular West Side Story-themed show for his Spring/Summer 2012 menswear collection as a special guest designer at the 80th edition of Pitti

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VF acquires Timberland, Wear and waste, Lululemon’s momentum, Pitti Uomo presents, Alexandre Plokhov’s return

Classic Timberland Boot | Source: Timberland

Timberland to be taken over by VF Corporation in $2bn deal (Independent) “VF Corporation… said outdoor clothing was among the fastest-growing apparel categories… ‘The Timberland brand is synonymous with high quality outdoor footwear and apparel… the company had been number one on its acquisition hit list for years.” Clothes: Too much, too cheap (Independent) “Blame the so-called

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The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

Hogan A/W 2011 Presentation | Source: The Business of Fashion

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called “new normal.” Logos and conspicuous consumption were out, it was said. Customers were now looking for understated luxury, value and discretion. And so, in uncanny lock-step syncopation, brands from Louis Vuitton to Gucci to Dolce & Gabbana began a strategic march to

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Scents that sold in 2010, Menswear’s back, Tumblr at NYFW, Ones to watch at Pitti, Sarah Burton’s way

Daphne Guinness | Source: Zoo Magazine

Smells like 2010 (NY Times) “It’s long been known that December sales of fragrances can make or break the entire year. Indeed, a perfume’s annual performance can be determined by purchases not only the week before Christmas, but those of the morning of the 25th.” Is Men’s Wear Back? (WWD) “Yes — and you can credit the recession. Behavioral experts say shopping doesn’t come naturally to most men, yet men’s

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