Ignoring the plus-size fashion market is not only socially backward, it’s a missed business opportunity, argues Michael Kaplan.
In Fashion, Are Trends Passé? (New York Times) “Trends persist, of course, still scrutinized by mass merchants, manufacturers and many consumers, who use them as a compass, a means of navigating a sea of often-conflicting messages. But as an impetus to buy, trend reports rank fairly low on consumer checklists. Shoppers instead glean their fashion intelligence from a welter of sources, among them the runways, the Internet and