Future of Fashion Magazines | Part Three – The move to fashion film

LONDON, United Kingdom — Pioneered by SHOWstudio and powered by the spread of broadband internet and the popularity of video sharing sites like YouTube and Vimeo, fashion film has emerged as the most influential new format for fashion editorial online. Shorts like "Black and White," captured on set by Nick Knight and former assistant Ruth Hogben during Mr Knight's shoots for British Vogue, use music and movement to communicate the power and poetry of fashion in a way that static editorial simply can't. Fashion film has taken off at Dazed Digital also. "We have been experimenting with some of these directors to shoot fashion videos direct to the web and the results are cost effective and really impressive," said Jefferson…

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