While many other luxury brands reported slowing growth, Prada posted a remarkable net profit increase of 46 percent in the 2012 financial year. BoF examines the secret to the company’s success.
MILAN, Italy — Prada SpA, the Milan-based fashion goods maker, dropped the most in 18 months in Hong Kong trading after fourth-quarter earnings disappointed some analysts.
MILAN, Italy — Prada SpA, an Italian maker of $1,150 studded leather slippers, said it remains confident of succeeding in a challenging economic climate as a policy of cutting discounts helped profit beat analyst predictions.
Starring Lea Seydoux and co-directed by Wes Anderson and Roman Coppola, Prada’s mini-trilogy for its Candy L’Eau fragrance proves that fashion films can be much more than the moving print campaigns that have come to typify the genre. If only there were more fashion films like these.
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.