J Brand's fit perfect jeans | Source: J Brand
NEW YORK, United States — As the holiday shopping season draws near, we’re watching the market for premium denim with particular interest. According to a recent article by Eric Wilson in The New York Times: “The $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.” With this recent “market correction,” Los Angeles-based J Brand has become one of the hottest denim labels of the new world order.
While consumers have welcomed recent price reductions, many women are still willing to pay higher prices for premium jeans because they offer a sartorial flexibility that other types of clothing do not.
J Brand not only has a price point that’s in tune with difficult economic times, but they’re also bucking the downward sales trend by offering what women are looking for: versatility and emotional appeal.
