In a three-part report, BoF examines New York City’s ever-shifting retail landscape. Today, we consider the rise and recasting of the Meatpacking District.
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.
Perhaps more than any other label, Proenza Schouler have proven that it’s not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary Internet culture at the same time.
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels