Perhaps more than any other label, Proenza Schouler have proven that it’s not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary Internet culture at the same time.
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
CEO Talk | Andrew Rosen, Chief Executive Officer, Theory (CEO Talk) “American fashion mogul Andrew Rosen, CEO of Theory and Helmut Lang and an investor in several of New York’s most exciting labels, including Proenza Schouler and Rag & Bone, learned the ropes from his father, Carl Rosen, a successful garmento and former chief executive of Seventh Avenue dressmaker Puritan Fashions.” First Person | Tory Burch Says
Freed From the Constraints of Plaids and Stripes (NY Times) “Let’s get the mundane business out of the way: the Proenza designers stepped things up. They set off some new technical fireworks with woven leather (in a wonky geometric pattern) and silk-jacquard tweeds based on Gerhard Richter’s abstract paintings. They sharpened their low-riding silhouette.” European luxury groups on the lookout for crafts (Reuters)
Just before Proenza Schouler’s Spring/Summer 2013 show, BoF sat down with the brand’s newest investor, Andrew Rosen, CEO of Theory and Helmut Lang, who revealed his latest investment in London-based label Les Chiffonniers. NEW YORK, United States — American fashion mogul Andrew Rosen, CEO of Theory and Helmut Lang and an investor in several of New York’s most exciting labels, including Proenza Schouler and Rag & Bone, learned
Where Did the Free Spirits Go? (NY Times) “The Friday and Saturday shows of Fashion Week used to be a solid source of cool, a look-forward-to spree of messiness and mischief before the grown-ups demanded our attention. But lately, instead of being truly free-spirited, some of these designers have begun to seem as malevolently insistent as an Oompa Loompa chanting, ‘If you are wise, you’ll follow me.’”
Prada to Add 260 Shops in 3 Years on Demand From BRICs (BusinessWeek) “Prada, the Italian fashion company that owns the Miu Miu and Church’s brands, plans to add 260 stores in the next three years to tap demand in emerging markets including Brazil, China and Persian Gulf countries.” Asos fashion retailer’s top managers reap £66m payout (Guardian) “Seven top managers of online fashion retailer Asos are being
Proenza Schouler on the move (LA Times) “Just this month the Council of Fashion Designers of America announced that McCollough and Hernandez once again are finalists in the trade group’s prestigious annual competition, a distinction that seems to be becoming routine… And, thanks to new investors, they are entering a new phase of growth, with retail stores and an even wider range of clothing and accessories on the