Intelligence | How Trade Shows Are Adapting to the Digital Age

Pitti Uomo Magical Tour by F. Guazzelli | Source: Pitti Immagine

LONDON, United Kingdom — Physical trade shows, held over a few days in large exhibition halls, have long been the most effective and efficient way for suppliers to showcase and sell their products to customers. But today, the internet is making it increasingly easy to exchange information and conduct business regardless of physical location. On top of this, with the global economy in a state of turmoil, buyers are being more

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