Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.
The hottest trend at France’s second-biggest luxury group this season: Executive departures as the owner tightens the reins. Asset sales may be next on the runway.
The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.
Puma SE boosted its outlook for 2014 sales as the footwear maker’s investment in a new ad campaign and sponsorships started to take hold.
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
FRANKFURT, Germany — Puma SE, Europe’s second-largest sporting-goods maker, reported a milder-than-anticipated drop in operating profit as the company debuted new products including a pink-and-blue football cleat to stoke sales.
FRANKFURT, Germany — The biggest event in soccer starts next month with the first kick at the World Cup. Puma SE won’t start its major promotional push until it’s all over.
HERZOGENAURACH, Germany — Puma SE, Europe’s second-largest sporting-goods maker, reported a decline in first-quarter profit, underscoring the scale of the challenge facing Chief Executive Officer Bjoern Gulden to achieve a turnaround.
PARIS, France — Gucci owner Kering SA will consider acquiring sports and lifestyle brands in three years, as it assesses the performance of its Puma brand, Chief Executive Officer Francois-Henri Pinault said.
PARIS, France — Puma SE, Europe’s second-largest sporting-goods maker, ruled out a rapid recovery as it reported a slump in full-year profit.
PARIS, France — Kering, formerly called PPR, said it expects net income this year to drop “very significantly,” hurt by one-time charges related to its Puma brand and from costs related to its sale of mail-order business La Redoute.