This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
NEW YORK, United States — What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities. While Cartier’s 3-minute CGI