NYC and Mayor Bloomberg Launch Project PopUp, A Fashion Tech Start-up Competition

New York at STORY | Photo: Matthew Scrivens

NEW YORK, United States — Today, the New York City Economic Development Corporation (NYCEDC), in collaboration with Manhattan-based concept store STORY, founded by Rachel Shechtman, is set to launch Project PopUp NYC, a competition that offers the city’s most promising fashion retailers and technology start-ups the opportunity to win prizes including a temporary pop-up shop, PR and marketing support and valuable business mentoring

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The Fashion Trail | BoF Breakfast Club

BoF Breakfast Club at Norwood Club | Photo: Drew Innis

NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned that we had much in common. Since then, we have made a point of meeting for breakfast to catch-up and discuss the state of the industry whenever work brings me to New York City. It got us to thinking. With the non-stop madness of the fashion business, many of us don’t make the time

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