KCD’s Digital Fashion Shows to Open to Consumers

Screenshot of DigitalFashionShows.com | Source: KCD

NEW YORK, United States — The digital arm of public relations company KCD has announced that Digital Fashion Shows, the firm’s previously industry-only, streaming fashion show platform, will offer ‘front row’ access to members of the public, starting this season. During the upcoming New York collections, the platform will present the Alexander Plokhov, Peter Som and Pierre Balmain shows. Additional clients are set to launch during

…Continue Reading

Fashion PR in the Digital Age

YSL Tweet Denying Pilati Rumours | Source: Twitter

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media. Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches

…Continue Reading