Fashion brands continue to invest in short videos as part of their seasonal advertising campaigns. Some are pushing the boundaries with novel narrative content, ‘edutainment’ and big budget directors.
Getting the right fashion products to the right sales channels can be a highly complex process. In the final instalment of a three-part series supported by Lectra, The Business of Fashion traces the path of a product from factory to store, uncovering how technology and data are playing an increasingly important role in helping companies synchronise their supply chains.
NEW YORK, United States — Today, we look back at the first few days of New York Fashion Week with a selection of behind-the-scenes images from the Creatures of the Wind, Prabal Gurung, Victoria Beckham, Alexander Wang, Joseph Altuzarra, Jason Wu, Rag & Bone and Suno shows, shot by trusty lensman Sonny Vandevelde.
NEW YORK, United States — Today, contributing photographer Sonny Vandevelde files backstage imagery from the Richard Chai, Creatures of The Wind, Jason Wu, Rebecca Minkoff, Rag & Bone, Lacoste, Prabul Gurung, Alexander Wang, Ostwalk Helgason and Altuzarra shows, held over the first three days of New York Fashion Week.
PARIS, France — Rag & Bone, Marchesa and Proenza Schouler, among the top in their class of cool, youngish New York-based fashion houses, took a field trip to China recently to start a dialogue with consumers there as they all have their eye on expansion. What they learned: Customers want something unique.
In a three-part report, BoF examines New York City’s ever-shifting retail landscape. Today, we consider the rise and recasting of the Meatpacking District.
CEO Talk | Andrew Rosen, Chief Executive Officer, Theory (CEO Talk) “American fashion mogul Andrew Rosen, CEO of Theory and Helmut Lang and an investor in several of New York’s most exciting labels, including Proenza Schouler and Rag & Bone, learned the ropes from his father, Carl Rosen, a successful garmento and former chief executive of Seventh Avenue dressmaker Puritan Fashions.” First Person | Tory Burch Says
On the eve of their first ever presentation at London Fashion Week, to be held at their new Sloane Square flagship, BoF spoke with David Neville and Marcus Wainwright, the duo behind one of New York’s most exciting emerging labels, Rag & Bone. NEW YORK, United States — “The secret to our success is the way we balance art and commerce,” said Marcus Wainwright, who, along with business partner and fellow English transplant David
Prada to Add 260 Shops in 3 Years on Demand From BRICs (BusinessWeek) “Prada, the Italian fashion company that owns the Miu Miu and Church’s brands, plans to add 260 stores in the next three years to tap demand in emerging markets including Brazil, China and Persian Gulf countries.” Asos fashion retailer’s top managers reap £66m payout (Guardian) “Seven top managers of online fashion retailer Asos are being