Digital Scorecard | Ralph Lauren 4D Projection Mapping

Ralph Lauren 4D at New Bond Street | Photo: Imran Amed

NEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”

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The trouble with Italian fashion, Dusting off Loewe, PRL looks abroad, Revamping Liz, Bunmi Olaye’s big break

Detail, double breasted Luciano Barbera suit | Source: The Satorialist

Is Italy Too Italian? (NY Times) “The bolts of wool and cashmere produced at [Carlo Barbera] mill, can indeed be described as high performance, among the finest in the world… The financial performance of the mill that creates this fabric, on the other hand, is far from stellar.” Spanish Brand Focuses on Functionality as It Re-Enters the U.S. (WSJ) “From 2005 to 2007, Stuart Vevers was known for creating

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Ralph Lauren takes on Paris, Uniqlo’s sets 5th Avenue rent record, Outnet demand, Prada lawsuit, Spazio Fendi

Ralph Lauren | Source: American Book Center

Ralph Lauren: New in an Old World (IHT) “Standing shoulder to shoulder at the Élysée Palace, the French president, Nicolas Sarkozy, and the American legend Ralph Lauren held a mutual admiration society.” New York’s Fifth Ave. Sets Record with Uniqlo Lease (Bloomberg) “New York’s Fifth Avenue is claiming a city retail record: Japanese clothier Uniqlo agreed to pay $300 million over 15 years to bring its affordable

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Why Brands Should Focus on Mobile Web, Not Mobile Apps

Mobile Screenshot, RUGBY by Ralph Lauren | Source:

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying mobile applications. Today, luxury brands like Hermès, Chanel and Gucci have mobile apps for Apple’s popular iPhone. But far less attention has been paid to developing Mobile Web sites. In this guest post, our friends at PercentMobile explain why investing in the Mobile Web can often

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YSL’s fashionless film, Spending quietly, Escada’s rebirth, Ralph Lauren’s mobile magic, A question of heritage

Charging Bull by Arturo Di Modicae | Source: paoladifraia

YSL and a Naked Screen (IHT) “With social networking the subject of the moment, Yves Saint Laurent made a bold decision to link its men’s wear to a new generation…But viewers won’t be getting even a glimpse of the perfectly cut coats, the jackets with a tendency to be rounded up at the base of the spine or even the drop-crotch pants that are a favorite of the designer, Stefano Pilati.” Ready to Spend, but Not to

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China and luxury cachet, Rugby’s online runway, Inditex push in Asia, Mulberry magic, Bonus tax blues?

Rugby's Make Your Own Fashion Show | Source: Rugby

European Luxury Goods Risk Cachet With China Focus (Bloomberg) “European luxury brands are risking their cachet and alienating Western shoppers by changing designs to appeal to the Chinese market, according to Tyler Brûlé , the London-based design consultant and editor of Monocle magazine.” Will Fashion’s Biggest Names Kiss the Runway Goodbye? (Time) “On Dec. 11, Rugby, Ralph Lauren’s collegiate brand,

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PPR to focus on fashion, Elusive e-commerce, Gucci Indian JV stalls, Ralph in Greenwich, Personalised luxury

Tiffany's Online Shop | Source: Tiffany & Co.

PPR to sell lower-margin retail units (FT) “PPR, the French retail conglomerate headed by billionaire François-Henri Pinault, plans to dispose of retail businesses that generate 70 per cent of group sales to focus on clothing and accessories brands within its luxury Gucci Group and Puma, the sports wear company.” Online Luxury Retail Remains Elusive (Business Week) “There are still some brands that sell absolutely

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Fashion’s Billionaires, Hong Kong refocuses, CIT leaves clients scrambling, Kellwood teeters

Bernard Arnault, Fracois Pinault and Ralph Lauren, courtesy of Forbes

Fashion’s Billionaires (Forbes) “If hemlines suggest whether the stock market goes up or down, most economic indicators say it’s likely we’ll be looking at longer skirts for the foreseeable future. But even if the economy doesn’t show us more leg for a while, the fortunes of fashion billionaires–who decide what we wear, where we buy it and what bag and shoes goes with it–should remain

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Lessons from the High Street | Merchandising and Multiples

Uniqlo visual merchandising | Source: Uniqlo

LONDON, United Kingdom — “Men’s and women’s polo t-shirts in 25 colours from £12.99!” Ads announcing this Uniqlo promotion have been plastered alongside London buses this month, as well as being featured front-and-centre in Uniqlo shops everywhere. Same-store sales rose 18.3 percent in May 2009 over last year for the Japanese retailer, and the company’s stock hit five-year record highs. Over at

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Hermès’ resilience, Bally’s e-commerce, Ralph Lauren sales down, LVMH holding steady

Herems store in London, photo courtesy of

Hermès shows resistance in luxury downturn (The Globe and Mail) “We have seen a slowdown in sales growth since October but we are still growing,” says Hermès finance director Mireille Maury. Bally to Launch E-Commerce (WWD) Bally, the Swiss luxury brand joins in on the e-commerce game. (Subscription required) Polo Ralph Lauren’s Net Falls 6.6% (WSJ) Ralph Lauren Q3 earnings fell 6.6%, and plans to cut back on their

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Ralph Lauren: Sign of the times?

It's been a milestone year for Ralph Lauren, who has been celebrating 40 years of WASP-inspired fashion, which he has successfully taken all over the world. This should be no surprise, as it's not like Lauren has been quiet about it. Along with a gala event held during fashion week in Central Park in New York, he has had wall-to-wall coverage of his anniversary in almost every fashion magazine on the planet from the ultra-mainstream to the uber-edgy.  I must have seen at least 10 multi-page spreads, celebrating Lauren and his contribution to fashion. To his credit, Ralph Lauren has had something genuinely impressive to celebrate. How many other American designers (or any designer, for that matter) can boast of…

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