Why Brands Should Focus on Mobile Web, Not Mobile Apps

| Uncategorized

Mobile Screenshot, RUGBY by Ralph Lauren | Source:

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying mobile applications. Today, luxury brands like Hermès, Chanel and Gucci have mobile apps for Apple’s popular iPhone. But far less attention has been paid to developing Mobile Web sites. In this guest post, our friends at PercentMobile explain why investing in the Mobile Web can often

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YSL’s fashionless film, Spending quietly, Escada’s rebirth, Ralph Lauren’s mobile magic, A question of heritage

| Daily Digest

Charging Bull by Arturo Di Modicae | Source: paoladifraia

YSL and a Naked Screen (IHT) “With social networking the subject of the moment, Yves Saint Laurent made a bold decision to link its men’s wear to a new generation…But viewers won’t be getting even a glimpse of the perfectly cut coats, the jackets with a tendency to be rounded up at the base of the spine or even the drop-crotch pants that are a favorite of the designer, Stefano Pilati.” Ready to Spend, but Not to

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China and luxury cachet, Rugby’s online runway, Inditex push in Asia, Mulberry magic, Bonus tax blues?

| Daily Digest

Rugby's Make Your Own Fashion Show | Source: Rugby

European Luxury Goods Risk Cachet With China Focus (Bloomberg) “European luxury brands are risking their cachet and alienating Western shoppers by changing designs to appeal to the Chinese market, according to Tyler Brûlé , the London-based design consultant and editor of Monocle magazine.” Will Fashion’s Biggest Names Kiss the Runway Goodbye? (Time) “On Dec. 11, Rugby, Ralph Lauren’s collegiate brand,

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PPR to focus on fashion, Elusive e-commerce, Gucci Indian JV stalls, Ralph in Greenwich, Personalised luxury

| Daily Digest

Tiffany's Online Shop | Source: Tiffany & Co.

PPR to sell lower-margin retail units (FT) “PPR, the French retail conglomerate headed by billionaire François-Henri Pinault, plans to dispose of retail businesses that generate 70 per cent of group sales to focus on clothing and accessories brands within its luxury Gucci Group and Puma, the sports wear company.” Online Luxury Retail Remains Elusive (Business Week) “There are still some brands that sell absolutely

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Fashion’s Billionaires, Hong Kong refocuses, CIT leaves clients scrambling, Kellwood teeters

| Daily Digest

Bernard Arnault, Fracois Pinault and Ralph Lauren, courtesy of Forbes

Fashion’s Billionaires (Forbes) “If hemlines suggest whether the stock market goes up or down, most economic indicators say it’s likely we’ll be looking at longer skirts for the foreseeable future. But even if the economy doesn’t show us more leg for a while, the fortunes of fashion billionaires–who decide what we wear, where we buy it and what bag and shoes goes with it–should remain

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