Louis Vuitton Incheon Airport, Seoul | Source: Inluxe

S.Koreans go mass-market, online for luxury goods (Reuters)
“Sixty years ago, war-torn South Korea was one of the poorest countries in the world. Now it is the world’s 13th largest economy and a magnet for luxury goods, prying open the wallets of its wealthy people as well as tourists. Indeed, the country’s appetite for high-end labels has led to the christening of a Louis Vuitton handbag as the ‘three-second bag’ for its ubiquity, with one spotted every few seconds on the streets of the capital Seoul.”

Simons For Dior? (Vogue)
“Dior is said to be finalising its contract with Raf Simons, as reports escalate that he has been hired as the label’s new creative director replacing of John Galliano… If reports by WWD are true, the move may mark a change in Dior’s design aesthetic - Simons being known for his minimal, futuristic, modern looks.”

Fendi CEO to become head of Bulgari (Reuters)
“ LVMH said on Monday that Michael Burke, head of Italian fashion brand Fendi, would become chief executive of jeweller Bulgari in February as part of a management reshuffle following its acquisition. As part of the deal completed over the summer, Bulgari Chief Executive Francesco Trapani took over the chairmanship of LVMH’s watch and jewellery division and a replacement for him at the helm of the Italian jeweller was expected to be found.”

Exotic India Wrapped in Chanel (IHT)
” The collection the designer showed last week was an ode to India — but emotionally it was pinned to Paris…Compared to Mr. Lagerfeld’s previous interpretations of Coco in Moscow or last year’s Paris/Byzantium show, the mood was restrained. That, no doubt, fits more accurately the current financial mood and the spirit of potential customers.”

Refinery29: Boutique Fashion and Design for All (International Business Times)
“Now, through Refinery29, their rapidly growing fashion and design startup, they’re exposing this fashion-forward independents to an insatiable audience of readers and consumers seeking to define their style. ‘Make it your own. That’s the most important thing,’ says von Borries, describing the ethos of Refinery29 and the changing role of fashion industry brands. ‘[Our company] is all about empowering personal style.’”

“When you look at the most popular blogs, each one has a very distinct style and they’re not all the same….even with street style blogs, you know what a Tommy Ton photograph looks like.”

Tavi Gevinson, commenting on the success of her blog Style Rookie at the L2 Innovation Forum, alongside Christene Barberich of Refinery29, Lauren Sherman of Fashionista.com, and BoF’s Imran Amed.

NEW YORK, United States — Last Friday, The Business of Fashion attended the second annual L2 Innovation Forum, hosted by Professor Scott Galloway of NYU’s Stern School of Business. Featuring startup CEOs, academics, authors and bloggers, the forum examined innovation from a wide variety of angles.

Over the course of the day, three important themes emerged: the power of disruptive thinking, the power of listening and the power of iterative development.

The Power of Disruptive Thinking

“Disruptive Thinking” was the title of a talk by Luke Williams, a fellow at global innovation firm Frog Design, author of Disrupt, and one of the event’s most interesting speakers. Beginning his talk by tracing the origin of the word “competition” to the Latin word competere, meaning to “sit together,” Mr. Williams implied that competitors are a group that’s agreed to appear at the same time and play by the same rules. Competition leads to incremental change, while real innovation is about “disruptive thinking” that breaks previous patterns of thought, he said, identifying Red Bull, Zipcar and Seinfeld as examples of innovative products that challenged fundamental assumptions in their respective markets — soft drinks, rental cars and sitcoms — and earned tremendous success.

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LONDON, United Kingdom —Today, the BoF team is busy preparing for our first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, to be held this Thursday at London’s Sanderson Hotel. Tickets for the event are completely sold out and a mix of BoF readers and friends from London’s fashion community will be joining us.

But, we want as many people as possible to participate in the interview. So, we are delighted to announce that in addition to a livestream on BoF, our friends from across the fashion and luxury blogosphere have graciously agreed to help us bring FASHION PIONEERS to the world. The event will be live streamed on the following sites:

United States: Refinery29 | Tavi Gevinson | Fashionista.com | JC Report

United Kingdom: Style Bubble | Fashion156

France: A Shaded View on Fashion | Luxury Society

Philippines: Bryanboy

Germany: Les Mads

We invite you all to tune in. And while you are watching, please send questions for Jefferson Hack to our Twitter account @_BoF_ using the hashtag #pioneers.

The livestream begins at 2pm New York | 7pm London | 8pm Paris and Berlin | 2am Manila (that’s for you, Bryanboy!)

Fashion Pioneers is presented in collaboration with Morgans Hotel Group and will be filmed by Pundersons Gardens

Jennifer Aniston by Steven Klein | Source: W Magazine

NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise their content.

“Publishers are the number one generators of purchasing intent for brands every day, but are being allocated an ever shrinking amount of ad dollars,” said Philippe von Borries, co-founder and publisher of popular fashion website Refinery29.com.

Indeed, “intent generators” like magazines are losing their fair share of sales revenue to “intent harvesters” like shopping sites at the end of the purchasing process, observes internet entrepreneur Chris Dixon in an insightful blog post entitled “A Massive Misallocation of Online Advertising Dollars.”

Mr. Dixon suggests that better techniques for tracking how publishers generate purchase intent could lead to a more favorable allocation of advertising dollars, allowing content sites to focus purely on producing content. But many magazines are hedging their bets, becoming both “intent generators” and “intent harvesters” by launching their own online shops and integrating them into their editorial platforms.

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