Burberry’s Bet on Retail Entertainment

Burberry Regent Street flagship | Source: Burberry

LONDON, United Kingdom — Much has already been written about the opening of Burberry’s new flagship on London’s Regent Street — the sophisticated digital technology, the impressive multimedia event space, and all that Burberry product, housed in 27,000 square feet of selling space, about the same size as the landmark Apple Store just up the street. The flagship is said to be a “test hub and template” for future Burberry stores

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