The Creative Class | Andy Rogers, Brand Director

Andy Rogers | Source: Courtesy photo

Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.

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Reiss’ royal revival, Pringle knitting pretty, Ferragamo plans IPO, PVH beats forecast, Rutson’s Chinese secrets

Reiss Shola dress, worn by the Duchess of Cambridge | Source: Reiss

Kate Middleton: putting the regal into Reiss (Telegraph) “‘The Reiss dress was perfectly pitched… Britain has the best high street in the world. No one exemplifies the strength of that better than the Duchess of Cambridge.’” Knitting pretty (FT) “As well as giving Pringle a youthful burst of creativity, the Archive Project provides the brand with a reputation for supporting new talent…

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Fashion cycle reboot, Reiss’ personal tailoring, ASOS American invasion, Twitter luxe, Menswear’s new names

Céline Autumn/Winter 2010 | Source: Céline

The new fashion forward (Telegraph) “Such is the insanely accelerated speed of the fashion world that the clothes appearing in shops now already seem not to be the latest thing, their significance lost, having long ago been… sucked dry through overexposure.” Personal tailoring for everyone (Telegraph) “With 84 stores in Britain (it also has branches in the USA, China and the Gulf), the scheme has the

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BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS

LONDON, United Kingdom — Having recognised a missed opportunity online for both commerce and communication, REISS is not wasting any more time in getting on the digital train. The London-based fashion retailer is making big digital moves under the leadership of company founder David Reiss and brand director Andy Rogers. This evening in London, REISS will screen its new film Elements, directed by Jamie Morgan, to a select group of fashion industry insiders, before a full web launch in September, coinciding with the arrival of the Autumn/Winter 2010 collection. Last week, I had a sneak peek at the stunning film and can share an exclusive trailer with BoF readers today. (RSS and email subscribers, you can see the trailer here)…

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Puma gains, Reiss launches sub-brand, Kenneth Cole steady, Icelandic market manipulation, Valley of the dolls

Puma campaign | Source: Puma

Puma prepares for ‘volatile’ retail sector (FT) “Puma, the world’s third-largest sports goods maker, said it expects a challenging second half of the year after posting better-than-expected results for the second quarter on Friday.” David Reiss and Andy Rogers (Drapers) “Reiss launches its first sub-brand this week, aimed at a younger, edgier customer. Founder David Reiss and brand director Andy Rogers

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Gap earnings fall, US economy contracts, Reiss’ younger line, Just Cavalli presents

Gap, photo courtesy of Slate

Gap earnings rise but sales fall (Drapers) “Total international sales fell slightly to $505 million over the fourth quarter.” US economy contracts 6.2% (FT) “The US economy contracted by an annualised 6.2 per cent in the final quarter of last year, revised government figures showed on Friday, the sharpest quarterly contraction since 1982 and a sign of an even deeper recession.” Reiss plans young, cheaper

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