It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.
BREGANZE, Italy — The Italian owner of jeans maker Diesel SpA declined to rule out a move for Roberto Cavalli as it seeks to add to its roster of fashion brands and position itself as an “alternative to luxury” group.
PARIS, France — Renzo Rosso, the founder of Diesel, says competition for hot designers is now as intense as for football stars, as shown by the speed at which big luxury groups such as LVMH are investing in promising new fashion names.
MILAN, Italy — Italian fashion house Roberto Cavalli reported a 20 percent rise in first-half core earnings, boosted by new outlets and rising royalties, it said on Thursday.
Against Italy’s gloomy economic backdrop, several Italian luxury brands are dedicating resources to restore monuments, preserve the country’s cultural heritage and offer social support.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
Today, Nicola Formichetti was revealed as the first-ever Artistic Director of Diesel. A few weeks earlier, BoF’s Imran Amed conducted his latest CEO Talk with the man who started it all, Italian fashion entrepreneur Renzo Rosso.
Diesel boss to take over Italy fashion house Marni (Reuters) “Diesel jeans brand founder Renzo Rosso is poised to take over Italy’s Marni to relaunch the bohemian-chic fashion house on foreign markets, the company said. The all-Italian acquisition is a rare case in a luxury industry where most deals are made in France and Asia, and confirms Rosso as a dynamic fashion entrepreneur in Italy.” Galeries Lafayette To
Fashion Weighs a Deeper Investment in Africa (IHT) “Designers from Vivienne Westwood to Jean Paul Gaultier have long drawn on the vibrancy of African culture in their clothing lines. But now the industry is taking a tentative look at whether it makes sense to put down larger stakes as the African economy begins to take its place alongside the world’s other promising emerging markets.” Gap raises full year profit view,
NEW YORK, United States — In the world of development economics, Jeffrey Sachs is a veritable rock star. He is the director of The Earth Institute, Quetelet professor of sustainable development, professor of health policy and management at Columbia University and special advisor to United Nations secretary general Ban Ki-moon. For over 25 years, he has advised international governments in the developing world — from Africa to
NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a
Full Spectrum, Less Spectacle (NY Times) “Don’t be fooled by the giant lion at Chanel… Most of the remaining half-dozen or so houses that show haute couture scaled down their presentations… a nip here, a tuck there and a P.R. man explaining in a hushed tone that the designer wanted to ‘return to couture’s roots.'” Luxury shoppers pull back in June (Bloomberg) “MasterCard Advisor’s
In Part 1, we examined how the Maison Martin Margiela brand successfully adopted strategies of impersonality and invisibility to achieve cult status with consumers. Today, we explore how Mr. Margiela’s exit from the company could have been better managed by adopting strategies learned from real-world cults. PARIS, France — In 2002, in an acquisition that was described as Greta Garbo marrying Harpo Marx, the Maison Martin Margiela