Inside Diesel’s ‘Reboot’

Diesel Reboot campaign | Source: Diesel

It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

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Diesel Owner Keeps Cavalli Option Open Amid Push for Purchases

Roberto Cavalli's Autumn/Winter Campaign | Source: Roberto Cavalli

BREGANZE, Italy — The Italian owner of jeans maker Diesel SpA declined to rule out a move for Roberto Cavalli as it seeks to add to its roster of fashion brands and position itself as an “alternative to luxury” group.

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Rosso invests in Marni, Lafayette eyes Printemps, Flickr hopes, Suzanne Belperron, Casting agents

Renzo Rosso | Source: Interview

Diesel boss to take over Italy fashion house Marni (Reuters) “Diesel jeans brand founder Renzo Rosso is poised to take over Italy’s Marni to relaunch the bohemian-chic fashion house on foreign markets, the company said. The all-Italian acquisition is a rare case in a luxury industry where most deals are made in France and Asia, and confirms Rosso as a dynamic fashion entrepreneur in Italy.” Galeries Lafayette To

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African investment, Gap quells fears, Abercombie boost, Philanthropic fashion, Working woman

Ituen Basi, Summer 2013, Lagos Fashion & Design Week | Source: NY Times

Fashion Weighs a Deeper Investment in Africa (IHT) “Designers from Vivienne Westwood to Jean Paul Gaultier have long drawn on the vibrancy of African culture in their clothing lines. But now the industry is taking a tentative look at whether it makes sense to put down larger stakes as the African economy begins to take its place alongside the world’s other promising emerging markets.” Gap raises full year profit view,

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The Long View | Jeffrey Sachs on the Global Economy and Rebalancing an Unequal World

NEW YORK, United States — In the world of development economics, Jeffrey Sachs is a veritable rock star. He is the director of The Earth Institute, Quetelet professor of sustainable development, professor of health policy and management at Columbia University and special advisor to United Nations secretary general Ban Ki-moon. For over 25 years, he has advised international governments in the developing world — from Africa to

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Viktor & Rolf Say Flowerbomb Was Their Business Weapon

Viktor and Rolf | Photo: Philip Riches

  NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a

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Couture’s reality check, Shoppers pull back, Primark scores, Tesco’s F&F coming soon, Renzo Rosso hits India

"Under the sign of the lion" Chanel's Couture Show Fall 2010 | Source:

Full Spectrum, Less Spectacle (NY Times) “Don’t be fooled by the giant lion at Chanel… Most of the remaining half-dozen or so houses that show haute couture scaled down their presentations… a nip here, a tuck there and a P.R. man explaining in a hushed tone that the designer wanted to ‘return to couture’s roots.’” Luxury shoppers pull back in June (Bloomberg) “MasterCard Advisor’s

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Maison Martin Margiela | The Cult of Invisibility – Part Two

In Part 1, we examined how the Maison Martin Margiela brand successfully adopted strategies of impersonality and invisibility to achieve cult status with consumers. Today, we explore how Mr. Margiela’s exit from the company could have been better managed by adopting strategies learned from real-world cults. PARIS, France — In 2002, in an acquisition that was described as Greta Garbo marrying Harpo Marx, the Maison Martin Margiela

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