This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
NEW YORK, United States — As New York Fashion Week continues, our trusty contributing photographer Sonny Vandevelde provides us with behind-the-scenes images from the Tommy Hilfiger, Karen Walker, Thom Browne, Tim Coppens, Rodarte, Sass & Bide, Marc by Marc Jacobs and Sophie Theallet shows.
What makes Los Angeles so appealing to a wave of young fashion brands? It’s not the local garment district but the city’s location outside the fashion industry bubble.
NEW YORK, United States — Today, contributing photographer Sonny Vandevelde files backstage imagery from the Rodarte, Siki Im, Diesel, Sophie Theallet, Jeremy Scott, Reed Krakoff, Perry Ellis, Anna Sui and Calvin Klein shows, held over days six, seven and eight of New York fashion week. Sonny Vandevelde is a contributing photographer at The Business of Fashion.
Youth Takes Many Paths (NY Times) “Laura and Kate Mulleavy have had a pretty weird journey since they left their home in Pasadena, Calif., to bring their Rodarte label to New York. It has been a kind of road trip, a theme they have actually sounded in a few collections And, because they haven’t really told us where they are going (maybe they don’t even know), things have a way of getting out of control.” Luxury demand
LONDON, United Kingdom — It was a fashion season of extreme weather. After the New York Fashion Week schedule was upended, first by an earthquake and then by the State of Emergency declaration that came courtesy of Hurricane Irene, an unprecedented heat wave in Paris threw buyers, editors and bloggers into a wardrobe tailspin. The American editors were worst off, having packed for the European shows two weeks before Paris with no
The Volume Stays Up (NY Times) “There seems to be no escape from the orgy of prints and color consuming the runways. It continued on Tuesday at Rodarte and Vera Wang, with runny floral patterns. It struck on Monday with ice-cream pastels at Preen, tribal prints at Donna Karan and blazing red at Ohne Titel… But if you look at many of the prints that have appeared this week, and the way they were handled, you don’t find
Next Step for Labels: Cyber-Boutiques (IHT) “The ultimate challenge for all luxury brands is to go digital — without losing their key attributes of individuality and identity. Yet click onto almost every big name fashion Web site and while the product offering might be tempting, the experience is often bland and only two-dimensional. The success of Net-a-porter.com and of its witty masculine version, Mrporter.com, is the
Timberland to be taken over by VF Corporation in $2bn deal (Independent) “VF Corporation… said outdoor clothing was among the fastest-growing apparel categories… ‘The Timberland brand is synonymous with high quality outdoor footwear and apparel… the company had been number one on its acquisition hit list for years.” Clothes: Too much, too cheap (Independent) “Blame the so-called
Rodarte Steps Up to a Widening World (IHT) “Over the past year the fashion brand, created in 2005 by the sisters Kate and Laura Mulleavy, made headlines not only for its distinctive ready-to-wear collections but also for its first foray into costume design… [Now] they have announced that they have been invited by Pitti W, the womenswear portion of Pitti Immagine, to be its special guests at its June capsule collection
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of