New York Fashion Week | Iqons, Rodnik and a Manifesto for change

| New York

On Sunday night, Rodnik and Iqons teamed up for a buzzing party in New York to celebrate the launch of the first ever Iqons magazine and Rich and Phil'€™s continued creative collaboration in music and fashion. Even the big guns from Vogue (Andre Leon Talley) and the New York Times (Cathy Horyn) were squeezed into the tiny cabaret space at The Box to catch the latest installment of the Rich and Phil show, which included a capsule of looks from their A/W collection to be shown in its entirety during London Fashion Week. It's a good thing that Rich and Phil made the trans-Atlantic trip, because Sarah Mower reported in The Observer on Sunday that that after the global stock…

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Fashion Rocks: An opportunity to seize

| London

Fashion Rocks bills itself as the most glamorous event on the planet. If there is a night on the London fashion calendar that can compare to the see-and-be-seen status of New York's Costume Institute Gala, this is it. It was originally started by the Prince's Trust, a UK-based charity which endeavours to bring new hope to the lives of underprivileged youth. Proceeds from the event are directed to this worthy cause. The first Fashion Rocks was held at Royal Albert Hall in London in 2003 and teamed famous musicians and fashion designers together, strutting their stuff (quite literally) in a series of fabulous performances, complete with pyrotechnics, choreographed dance ensembles, and of course, some no-bones-about-it fashion glamour. The event was…

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New York Fashion Week: Innovative brand building

London | New York

Emerging brands usually don't have the marketing budget and editorial muscle to build big brands and it can therefore be extremely difficult to get above all the noise and stand out from the crowd. Yesterday, I was thrilled to see two young brands partner with major retailers in innovative ways to build brand awareness. My favourite guerilla marketers from Rodnik launched their "We are not a rock brand" tour at Barney's New York. They played to an appreciative crowd of lucky customers and industry insiders, with their sidekick Peaches Geldof supporting Phil on vocals. The guys were understandably excited about the tour which rocks up at one retailer after another, from Colette in Paris to Comme des Garcons in Tokyo…

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Links of the week: Ethical plastic, Tom Ford, and Rodnik for HBS

| Uncategorized

Thisismoney.co.uk: Exposed: I am not an Ethical Bag and Susie Bubble: I am not a Smug Twat The Anya Hindmarch "I am not a Plastic Bag" PR catastrophe got worse when it was revealed that the bags were made in China and probably cost a carbon fooprint fortune to get them over to the UK. Now, in an even funnier twist, Susie Bubble has photos of ripoff bags m0cking the buyers of those bags, saying "I am not a smug twat" on sale for £19, but currently sold out. Certainly not the expected turn of events for Sainsbury's, or Anya Hindmarch, or most upsettingly, for the genuine campaigners for ethical and socially responsible consumption. BoF first discussed this issue back…

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Rodnik: This is not a rock band

| London

Selfridges in London held an event tonight celebrating the launch of a new Surreal Things exhibit at the Victoria & Albert museum. Anyone walking down Oxford Street over the past week has probably seen the designer windows commissioned by the Oxford Street emporium, showing the creative work of Victor & Rolf and John Galliano, among others. [If you haven't seen the windows, you can see photos of them on Susie Bubble's site]. Another window has been designed by the dynamic duo of Rich and Phil, also known as Rodnik, who were the real stars of tonight's launch event. I first met the Rodnik guys during New York Fashion Week in September 2006. I had been introduced to them via email…

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