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	<title>BoF - The Business of Fashion &#187; Roland Mouret</title>
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	<link>http://www.businessoffashion.com</link>
	<description>The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world.</description>
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		<title>BoF Daily Digest &#124; Making China tick, Alaïa’s original spirit, Mouret for Clergerie, Making sense of Premium jeans, The new Tavi?</title>
		<link>http://www.businessoffashion.com/2011/07/bof-daily-digest-making-china-tick-alaia%e2%80%99s-original-spirit-mouret-for-clergerie-making-sense-of-premium-jeans-the-new-tavi.html</link>
		<comments>http://www.businessoffashion.com/2011/07/bof-daily-digest-making-china-tick-alaia%e2%80%99s-original-spirit-mouret-for-clergerie-making-sense-of-premium-jeans-the-new-tavi.html#comments</comments>
		<pubDate>Fri, 08 Jul 2011 09:29:13 +0000</pubDate>
		<dc:creator>BoF Team</dc:creator>
				<category><![CDATA[Daily Digest]]></category>
		<category><![CDATA[Azzedine Alaia]]></category>
		<category><![CDATA[Bebe Zeva]]></category>
		<category><![CDATA[Fung Brands]]></category>
		<category><![CDATA[Robert Clergerie]]></category>
		<category><![CDATA[Roland Mouret]]></category>
		<category><![CDATA[True Religion]]></category>

		<guid isPermaLink="false">http://www.businessoffashion.com/?p=23172</guid>
		<description><![CDATA[The mystery of the Chinese consumer (Economist) &#8220;After decades of deprivation and conformism, Chinese consumers regard expensive consumer goods as trophies of success&#8230; The owner of a gleaming new BMW will drive around for half an hour to avoid a 50 cent parking fee. And she will hesitate to spend much on interior decoration, because [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_23186" class="wp-caption alignnone" style="width: 510px"><a href="http://www.businessoffashion.com/2011/07/bof-daily-digest-making-china-tick-alaia’s-original-spirit-mouret-for-clergerie-making-sense-of-premium-jeans-the-new-tavi.html"><img class="size-full wp-image-23186    " title="Louis Vuitton Voyages Exhibition, National Museum of China photographed by Luc Castel | Source: Louis Vuitton" src="http://www.businessoffashion.com/wp-content/uploads/2011/07/Another-Magazine-Louis-Vuitton-Voyages-Exhibition-Louis-Vuitton-Luc-Castel.jpeg" alt="" width="500" height="333" /></a><p class="wp-caption-text">Louis Vuitton Voyages Exhibition, National Museum of China photographed by Luc Castel | Source: Louis Vuitton</p></div>
<p><a href="http://www.economist.com/node/18928514?story_id=18928514&amp;fsrc=rss" target="_blank">The mystery of the Chinese consumer</a> <em>(Economist)</em><br />
<!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; background-color: #f8f8f8} -->&#8220;After decades of deprivation and conformism, Chinese consumers regard expensive consumer goods as trophies of success&#8230; The owner of a gleaming new BMW will drive around for half an hour to avoid a 50 cent parking fee. And she will hesitate to spend much on interior decoration, because only her family sees the inside of her flat.&#8221;</p>
<p><a href="http://www.nytimes.com/2011/07/08/fashion/azzedine-alaia-opens-up-his-couture-universe.html?_r=1&amp;ref=fashion">Alaïa Opens Up His Universe</a> <em>(IHT)</em><br />
<em>“</em>The designer, whose intense and personal work is the nearest to the original spirit of Parisienne couture, closed the autumn 2011 season after eight years off the runway… ‘Designers all have a world — but Alaïa has a universe.’”</p>
<p><a href="http://runway.blogs.nytimes.com/2011/07/07/mouret-named-creative-director-of-clergerie/" target="_blank">Mouret Named Creative Director of Robert Clergerie</a> <em>(On the Runway)</em><br />
“Roland Mouret… Has just been named creative director of the footwear and accessories company Robert Clergerie… Founded in 1978, has been looking to expand its profile globally since the brand was acquired in April by Fung Brands Limited.”</p>
<p><a href="http://online.wsj.com/article/SB10001424052702303365804576429730284498872.html" target="_blank">How Can Jeans Cost $300? </a><em>(WSJ)</em><br />
&#8220;It is an enduring mystery to anyone reared on $50 Levi&#8217;s: How can a pair of jeans cost as much as the Phantom, the new look from True Religion that will be priced as high as $375?&#8230; The prices of &#8220;premium&#8221; jeans&#8230; Appear to be edging slightly upward after a downturn following the financial crisis&#8221;</p>
<p><a href="http://www.nytimes.com/2011/07/07/fashion/the-blogger-bebe-zeva-is-featured-in-a-video.html?ref=fashion" target="_blank">Becoming One of the &#8216;Relevant&#8217;</a> <em>(NY Times)</em><br />
<em>&#8220;<span style="font-style: normal;">In January Ms. Zeva appeared in Seventeen magazine&#8230; Later she was named a judge at the WWD Magic trade show&#8230; Elle’s blog asked, “Is Bebe the new Tavi?”&#8230;  Brought her to the attention of magazines like Seventeen and Elle, and convinced Mr. Lin and Ms. Boyle that she might be a worthy subject for their documentary.&#8221;</span></em></p>
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		<title>BoF Daily Digest &#124; Ahrendts earns her stripes, America’s new wave of designers, Edun out of Africa, Pitch and provenance, Return of Roland</title>
		<link>http://www.businessoffashion.com/2010/09/bof-daily-digest-ahrendts-earns-her-stripes-america%e2%80%99s-new-wave-of-designers-edun-out-of-africa-pitch-and-provenance-return-of-roland.html</link>
		<comments>http://www.businessoffashion.com/2010/09/bof-daily-digest-ahrendts-earns-her-stripes-america%e2%80%99s-new-wave-of-designers-edun-out-of-africa-pitch-and-provenance-return-of-roland.html#comments</comments>
		<pubDate>Fri, 10 Sep 2010 07:34:45 +0000</pubDate>
		<dc:creator>BoF Team</dc:creator>
				<category><![CDATA[Daily Digest]]></category>
		<category><![CDATA[Angela Ahrendts]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[Edun]]></category>
		<category><![CDATA[Roland Mouret]]></category>

		<guid isPermaLink="false">http://www.businessoffashion.com/?p=15500</guid>
		<description><![CDATA[Earning Her Stripes (WSJ Magazine) &#8220;From small-town roots in Indiana to the big time as head of Burberry, a $2 billion fashion empire and one of the most widely recognized brands in the world, Angela Ahrendts takes it all in her stride.&#8221; The Next Wave (NY Times) &#8220;It is not just six names who are [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_15501" class="wp-caption alignnone" style="width: 510px"><a href="http://www.businessoffashion.com/2010/09/bof-daily-digest-ahrendts-earns-her-stripes-america%E2%80%99s-new-wave-of-designers-edun-out-of-africa-pitch-and-provenance-return-of-roland.html"><img class="size-full wp-image-15501" title="Angela Ahrendts | Source: WSJ Magazine" src="http://www.businessoffashion.com/wp-content/uploads/2010/09/Angela-A.jpg" alt="" width="500" height="344" /></a><p class="wp-caption-text">Angela Ahrendts | Source: WSJ Magazine</p></div>
<p><a href="http://magazine.wsj.com/features/the-big-interview/earning-her-strips/" target="_blank">Earning Her Stripes</a> <em>(WSJ Magazine)</em><br />
&#8220;From small-town roots in Indiana to the big time as head of Burberry, a $2 billion fashion empire and one of the most widely recognized brands in the world, Angela Ahrendts takes it all in her stride.&#8221;</p>
<p><a href="http://www.nytimes.com/2010/09/09/fashion/09ROUND.html?_r=1&amp;ref=style" target="_blank">The Next Wave</a><em> (NY Times)</em><br />
&#8220;It is not just six names who are making waves in New York, but an entire generation of designers who have the potential to transform what we think of as American fashion.&#8221;</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704358904575478310504593870.html" target="_blank">Out of Africa, Into Asia</a> <em>(WSJ)</em><br />
&#8220;When Edun designer Sharon Wauchob unveils her new vision for the label Saturday, most of the clothes on the runway—some featuring African touches like beads from Kenya—will be produced in China.&#8221;</p>
<p><a href="http://www.telegraph.co.uk/finance/businessclub/7991305/Luxury-goods-firm-predicts-return-for-UK-manufacturing.html" target="_blank">Luxury goods firm predicts return for UK manufacturing</a> <em>(Telegraph)</em><br />
&#8220;The trend for luxury brands to outsource manufacturing, usually to the Far East, while concentrating on burnishing their marketing message may be ending. Discerning buyers are increasingly looking beyond the glossy sales pitch and seeking provenance.&#8221;</p>
<p><a href="http://fashion.telegraph.co.uk/columns/hilary-alexander/TMG7991383/The-return-of-Roland-Mouret.html" target="_blank">The return of Roland Mouret</a> <em>(Telegraph)</em><br />
&#8220;My partnership with Simon Fuller is unique, he has allowed me to develop a business whilst ensuring I always had enough space and resources to follow my intuition and establish the company.&#8221;</p>
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		<title>BoF Daily Digest &#124; Permira doubles down on Valentino, Mouret to launch mens, Saks&#8217; dilemma, Investing in a crisis, Luxury MBAs</title>
		<link>http://www.businessoffashion.com/2009/12/bof-daily-digest-permira-doubles-down-on-valentino-mouret-to-launch-mens-saks-dilemma-investing-in-a-crisis-luxury-mbas.html</link>
		<comments>http://www.businessoffashion.com/2009/12/bof-daily-digest-permira-doubles-down-on-valentino-mouret-to-launch-mens-saks-dilemma-investing-in-a-crisis-luxury-mbas.html#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:27:02 +0000</pubDate>
		<dc:creator>BoF Team</dc:creator>
				<category><![CDATA[Daily Digest]]></category>
		<category><![CDATA[Permira]]></category>
		<category><![CDATA[Roland Mouret]]></category>
		<category><![CDATA[Saks]]></category>
		<category><![CDATA[Valentino]]></category>

		<guid isPermaLink="false">http://www.businessoffashion.com/?p=8657</guid>
		<description><![CDATA[Permira in talks to buy back Valentino debt-sources (Reuters) &#8220;Private equity investor Permira is in talks to buy back some of the debt it amassed to purchase Italy&#8217;s Valentino Fashion Group two years ago, sources close to the matter said. Permira and other shareholders of Valentino Fashion Group plan to invest up to 300 million [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_8676" class="wp-caption alignnone" style="width: 510px"><a href="http://www.businessoffashion.com/2009/12/bof-daily-digest-permira-doubles-down-on-valentino-mouret-to-launch-mens-saks-dilemma-investing-in-a-crisis-luxury-mbas.html"><img class="size-medium wp-image-8676" title="Valentino Autumn/Winter 2009 | Source: Valentino" src="http://www.businessoffashion.com/wp-content/uploads/2009/12/Winter-20091-500x355.jpg" alt="Valentino Autumn/Winter 2009 | Source: Valentino" width="500" height="355" /></a><p class="wp-caption-text">Valentino Autumn/Winter 2009 | Source: Valentino</p></div>
<p><a href="http://uk.reuters.com/article/idUKGEE5B31Z820091204?pageNumber=1&amp;virtualBrandChannel=0" target="_blank">Permira in talks to buy back Valentino debt-sources</a> <em>(Reuters)</em><br />
&#8220;Private equity investor Permira is in talks to buy back some of the debt it amassed to purchase Italy&#8217;s Valentino Fashion Group two years ago, sources close to the matter said. Permira and other shareholders of Valentino Fashion Group plan to invest up to 300 million euros ($452 million) to reduce the Italian fashion house&#8217;s debt of about 2.2 billion euros by about a third.&#8221;</p>
<p><a href="http://www.drapersonline.com/news/menswear/news/roland-mouret-to-launch-menswear/5008657.article" target="_blank">Roland Mouret to launch menswear</a> <em>(Drapers)</em><br />
&#8220;Roland Mouret is to design a menswear collection that will launch in January. The luxury womenswear designer will introduce a 15-piece collection of men’s tailored clothing and separates.&#8221;</p>
<p><a href="http://www.forbes.com/feeds/reuters/2009/12/06/2009-12-06T185937Z_01_N06139677_RTRIDST_0_SAKS-ANALYSIS.html" target="_blank">Saks faces dilemma as luxury shoppers stay away</a> <em>(Reuters)</em><br />
&#8220;Swooning sales have forced Saks to expand its more affordable lines, given that the mindset of its traditional well-heeled shoppers has been changed by the financial crisis and as a result, they&#8217;re much more careful spenders now.&#8221;</p>
<p><a href="http://www.channelnewsasia.com/stories/corporatenews/view/1022620/1/.html" target="_blank">Invest during a crisis to widen gap with competitors</a><em> (Channel NewsAsia)</em><br />
&#8220;LVMH believes that when a crisis hits, it is time to increase investments and not cut back. LVMH’s chairman and CEO, Bernard Arnault, said quality is even more paramount to customers during a downturn. He added that a crisis is a good time to push their brands even further ahead.&#8221;</p>
<p><a href="http://www.ft.com/cms/s/0/c5f1fef0-e0e7-11de-9f58-00144feab49a,dwp_uuid=02e16f4a-46f9-11da-b8e5-00000e2511c8.html" target="_blank">A notch above </a><em>(FT)</em><br />
&#8220;After a rough ride during the height of the financial crisis, things could be starting to look up for the luxury industry. However, the shock to a sector accustomed until recently to double-digit growth has been severe. And this, say business schools, is why a management education programme focused on luxury is even more relevant to industry professionals than it was in the past.&#8221;</p>
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		<title>BoF Daily Digest &#124; Prada talks to Richemont, Telegraph partners with Net-a-porter, Middle Eastern muse, Lacroix&#8217;s story, Roland Mouret</title>
		<link>http://www.businessoffashion.com/2009/08/bof-daily-digest-prada-talks-to-richemont-telegraph-partners-with-net-a-porter-middle-eastern-muse-lacroixs-story-roland-mouret.html</link>
		<comments>http://www.businessoffashion.com/2009/08/bof-daily-digest-prada-talks-to-richemont-telegraph-partners-with-net-a-porter-middle-eastern-muse-lacroixs-story-roland-mouret.html#comments</comments>
		<pubDate>Mon, 03 Aug 2009 14:57:44 +0000</pubDate>
		<dc:creator>BoF Team</dc:creator>
				<category><![CDATA[Daily Digest]]></category>
		<category><![CDATA[Christian Lacroix]]></category>
		<category><![CDATA[Net a Porter]]></category>
		<category><![CDATA[Prada]]></category>
		<category><![CDATA[Roland Mouret]]></category>

		<guid isPermaLink="false">http://www.businessoffashion.com/?p=5630</guid>
		<description><![CDATA[Prada bankers contact Richemont on stake-paper (Reuters) &#8220;Bankers for Italy&#8217;s Prada fashion house have contacted Compagnie Financiere Richemont SA about the Swiss company taking a stake in it, la Repubblica newspaper said on Saturday. In an unsourced report, the Italian daily said the banks, including Intesa Sanpaolo SpA and UniCredit SpA, would like an industrial [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_5637" class="wp-caption alignnone" style="width: 510px"><a href="http://www.businessoffashion.com/2009/08/bof-daily-digest-prada-talks-to-richemont-telegraph-partners-with-net-a-porter-middle-eastern-muse-lacroixs-story-roland-mouret.html"><img class="size-full wp-image-5637 " title="prada-a-w-09-ad-campaign-courtesy-of-prada" src="http://www.businessoffashion.com/wp-content/uploads/2009/08/prada-a-w-09-ad-campaign-courtesy-fo-prada.jpg" alt="Prada A/W 09 ad campaign, courtesy of Prada" width="500" height="333" /></a><p class="wp-caption-text">Prada A/W 09 ad campaign, courtesy of Prada</p></div>
<p><a href="http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSL128409120090801" target="_blank">Prada bankers contact Richemont on stake-paper</a> <em>(Reuters)</em><br />
&#8220;Bankers for Italy&#8217;s Prada fashion house have contacted Compagnie Financiere Richemont SA about the Swiss company taking a stake in it, la Repubblica newspaper said on Saturday. In an unsourced report, the Italian daily said the banks, including Intesa Sanpaolo SpA and UniCredit SpA, would like an industrial partner for Prada with a stake of up to 30.&#8221;</p>
<p><a href="http://www.telegraph.co.uk/fashion/5949690/Telegraph-online-Fashion-Shop-introduces-Net-a-porter.com.html" target="_blank">Telegraph online Fashion Shop introduces Net-a-porter.com</a> <em>(Telegraph)</em><br />
&#8220;The Daily Telegraph&#8217;s exclusive new online Fashion Shop is delighted to announce a very stylish marriage with luxury designer store Net-a-porter.com.&#8221;</p>
<p><a href="http://www.thenational.ae/apps/pbcs.dll/article?AID=/20090802/LIFE/708019980/1196" target="_blank">A new muse: the Middle East in haute couture</a> <em>(The National)</em><br />
&#8220;Middle Eastern-inspired fashion is currently en vogue around the world from the streets to the catwalks. But rather than merely dabbling in aesthetic exoticism, the designers and brands who are exploring the region&#8217;s sartorial traditions are drawing inspiration from a commercial viability that&#8217;s given the style such sturdy legs.&#8221;</p>
<p><a href="http://online.wsj.com/article/SB10001424052970204619004574318400611353392.html?mod=googlenews_wsj" target="_blank">The Fall of Christian Lacroix</a> <em>(WSJ)</em><br />
&#8220;In 1987 the former art student stormed Paris&#8217;s staid haute couture scene with his warm colors and Mediterranean flair. Now after more than two decades of losses the brand filed for bankruptcy protection in May. Two potential buyers are being lined up, but as things stand the 58-year old once hailed by critics as savior of haute couture can no longer design clothes under his own name.&#8221;</p>
<p><a href="http://www.guardian.co.uk/lifeandstyle/2009/aug/02/fashion-designers-fashion" target="_blank">Sexy&#8217;s back</a> <em>(Guardian)</em><br />
&#8220;Roland Mouret, creator of the world famous Galaxy dress, knows how to make women &#8211; all women &#8211; look amazing. He talks to Polly Vernon about Spanx, Spice Girls and the power of the perfect frock.&#8221;</p>
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		<title>Online fashion retail: A party without the cool kids</title>
		<link>http://www.businessoffashion.com/2007/07/online-fashion-retail-a-party-without-the-cool-kids.html</link>
		<comments>http://www.businessoffashion.com/2007/07/online-fashion-retail-a-party-without-the-cool-kids.html#comments</comments>
		<pubDate>Wed, 18 Jul 2007 06:32:20 +0000</pubDate>
		<dc:creator>Imran Amed, Editor</dc:creator>
				<category><![CDATA[Fashion 2.0]]></category>
		<category><![CDATA[Boutiques]]></category>
		<category><![CDATA[Net a Porter]]></category>
		<category><![CDATA[Roland Mouret]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[
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			<content:encoded><![CDATA[<p><a href="http://www.businessoffashion.net/fashionbusiness/images/2007/07/17/rm.jpg" onclick="window.open(this.href, '_blank', 'width=433,height=120,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img width="500" height="138" border="0" src="http://www.businessoffashion.net/fashionbusiness/images/2007/07/17/rm.jpg" alt="Rm" title="Rm" /></a> </p>
<p>Every week there are reports of new online fashion retailers, but some of the biggest names in the UK are noticeably absent from the space. Selfridges and Harvey Nichols have essentially no online fashion businesses to speak of, while the venerable Harrods is selling a heavily edited mix of its lower-priced collections, with an emphasis on accessories, knitwear and outerwear only. </p>
<p>All of this is even more surprising when you consider that many of the major American department stores, with similarly large profiles, have made heavy (and successful) pushes into the online space. Neiman Marcus, Bergdorf Goodman, Nordstrom, Bloomingdales, and Barney&#8217;s all have online sites with a large fashion assortment for sale. What&#8217;s more, many of the world&#8217;s best known luxury brands say that their rapidly growing online boutiques are their number one or two retail sales generators, even more than their flagship stores in the world&#8217;s fashion capitals.</p>
<p><span id="more-398"></span></p>
<p>Then of course there are online pioneers like Net-a-Porter, Yoox, e-Luxury and vivre.com. Just today, Net-a-Porter&nbsp; shared the early results of its Roland Mouret <a href="http://www.businessoffashion.net/fashionbusiness/2007/07/roland-mouret-b.html">virtual trunk show</a> in <a href="http://www.wwd.com/issue/article/117407">WWD</a>. In the first 4 days alone, more than $500,000 of pre-orders were placed and 250,000 videos were viewed in 22 countries around the world. (I&#8217;ve said it <a href="http://www.businessoffashion.net/fashionbusiness/2007/07/roland-mouret-b.html">before</a>, but this is a brilliant model for all involved. The customer gets to order in advance and participate in the action like a fashion insider, Mouret gets a global platform for his new collection, and Net-a-Porter knows exactly what quantities to order for its customers, but also gets a view on which items will be the best sellers, and can order more of these. And, think of all that working capital for Net-a-Porter to sit on for the next 6 months &#8212; they don&#8217;t even need to stump up their own money to fund the orders).</p>
<p>If you add to this the upstart retailers like <a href="http://www.brittique.com/">brittique.com</a>, <a href="http://www.fashionpublic.com/">fashionpublic.com</a>, <a href="http://www.oli.co.uk/">oli.co.uk</a>, and <a href="http://www.letrainbleu.com/">letrainbleu.com</a> (and toss in the online boutiques for <a href="http://www.matchesfashion.com/">Matches </a>and <a href="http://www.brownsfashion.com/">Browns</a>), you could say there is a virtual fashion fiesta going on. </p>
<p>SO, why have some of the coolest kids not joined the online party? The likely answer is probably some combination of conservatism, risk aversion, failure to grasp the size of the opportunity, and a legacy of snobbiness about selling luxury online. </p>
<p>Rumour has it that Selfridge&#8217;s has an online initiative in the works &#8211; so they won&#8217;t stay away for long. But, they will have certainly sacrificed a great deal of value in not having seen the opportunity earlier, even though they had such a huge head start in terms of skill and brand recognition.</p>
<p><em>Photoclip courtesy of Net-a-Porter</em></p>
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		<title>Roland Mouret: Back, hopefully in the black</title>
		<link>http://www.businessoffashion.com/2007/07/roland-mouret-back-hopefully-in-the-black.html</link>
		<comments>http://www.businessoffashion.com/2007/07/roland-mouret-back-hopefully-in-the-black.html#comments</comments>
		<pubDate>Wed, 04 Jul 2007 19:55:13 +0000</pubDate>
		<dc:creator>Imran Amed, Editor</dc:creator>
				<category><![CDATA[Emerging Designers]]></category>
		<category><![CDATA[Net a Porter]]></category>
		<category><![CDATA[Roland Mouret]]></category>

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			<content:encoded><![CDATA[<p><a onclick="window.open(this.href, '_blank', 'width=572,height=215,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://www.businessoffashion.net/fashionbusiness/images/2007/07/04/rm_net_a_porter.jpg"><img width="500" height="187" border="0" src="http://www.businessoffashion.net/fashionbusiness/images/2007/07/04/rm_net_a_porter.jpg" title="Rm_net_a_porter" alt="Rm_net_a_porter" /></a></p>
<p>Roland Mouret, as part of his new partnership with Simon Fuller, is taking to the web to launch his new collection under the newly-founded RM label.&nbsp; With high-profile behind-the-scenes coverage of the collection&#8217;s unveiling at Couture Week on <a href="http://www.net-a-porter.com">Net-a-Porter</a>, we may be seeing the first evidence of Mr. Fuller&#8217;s influence and experience in having marketed such pop phenoms as the Spice Girls. He may not have fashion experience, but Fuller is a man who knows how to work with creative talent and get front-page attention.</p>
<p>What&#8217;s more, this coverage is actually going to be linked to sales to end customers. In a first for the fashion industry, the small 21 piece collection for Spring Cruise 2008 will be available for pre-ordering on Net-a-Porter as of 5:30pm London time tomorrow. Natalie Massenet, the luxury e-tailer&#8217;s co-founder, declared the online RM initiative a 21st Century trunk show. It&#8217;s another coup for Net-a-Porter which has been continuously&nbsp; innovating in the increasingly competitive online luxury retail fashion space. </p>
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<p>The collection was shown only a few hours ago, but the early reviews are strong. Godfrey Deeny of FWD has declared it as &quot;<a href="http://www.fashionwiredaily.com/first_word/fashion/article.weml?id=1247">really rather fine</a>&quot;, Lisa Armstrong of the Times uncharacteristically effused that it was &quot;<a href="http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article2020767.ece">perfectly executed</a>&quot;, and Hillary Alexander of the Daily Telegraph has called it &quot;<a href="http://www.typepad.com/t/app/weblog/post?blog_id=512388">21 carefully-edited pieces in a chic, subdued&nbsp; palette of black, grey, navy, cream and white.</a>&quot; Still waiting to hear from heavyweights Cathy Horyn and Suzy Menkes, but I expect that they too will join the chorus of supporters for the popular designer who so many are happy to see back on the catwalk.</p>
<p> What an exciting development for Mouret, who famously lost the right to use his name after falling out with his previous financial backers. However, in an interesting (and questionable) piece of business synergy for Mr. Fuller, former Spice Girl Victoria Beckham has apparently bought a large chunk of the new RM collection and will be wearing it during her interview with Jay Leno next week. (No doubt this is part of her conquering America tour.) </p>
<p>While celebrities are an unavoidable part of fashion marketing and PR in 2007, I wish Mr. Mouret had fought harder to get a brand ambassador with a better fit for his brand. His connection to Victoria Beckham is bound to raise some eyebrows and turn-off some people who, rightly or wrongly, wish she would just go away. I guess he owes her a favour since it was she who brokered the deal with Fuller that has put him firmly back on the fashion map.</p>
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