Roland Mouret, as part of his new partnership with Simon Fuller, is taking to the web to launch his new collection under the newly-founded RM label.  With high-profile behind-the-scenes coverage of the collection’s unveiling at Couture Week on Net-a-Porter, we may be seeing the first evidence of Mr. Fuller’s influence and experience in having marketed such pop phenoms as the Spice Girls. He may not have fashion experience, but Fuller is a man who knows how to work with creative talent and get front-page attention.

What’s more, this coverage is actually going to be linked to sales to end customers. In a first for the fashion industry, the small 21 piece collection for Spring Cruise 2008 will be available for pre-ordering on Net-a-Porter as of 5:30pm London time tomorrow. Natalie Massenet, the luxury e-tailer’s co-founder, declared the online RM initiative a 21st Century trunk show. It’s another coup for Net-a-Porter which has been continuously  innovating in the increasingly competitive online luxury retail fashion space.

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