By now, the whole fashion industry is on a first-name basis with fifteen-year-old Tavi Gevinson. But has she successfully turned her blogging fame into a bonafide business?
Next Step for Labels: Cyber-Boutiques (IHT) “The ultimate challenge for all luxury brands is to go digital — without losing their key attributes of individuality and identity. Yet click onto almost every big name fashion Web site and while the product offering might be tempting, the experience is often bland and only two-dimensional. The success of Net-a-porter.com and of its witty masculine version, Mrporter.com, is the