Week in Review | YSL’s wake up call, Burberry causes a downpour, Looking back at Paris Fashion Week

A Wake-Up Call for YSL’s PR Team (Opinion) “A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to

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A Wake-Up Call for YSL’s PR Team

Source: brandsfever.com

PARIS, France — A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to rewrite a tweet. What was the

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Making Sense of the YSL Retrobranding

PARIS, France — When Hedi Slimane was appointed creative director of Yves Saint Laurent, last March, YSL’s parent company, PPR, gave the designer “total creative responsibility for the brand image and all its collections.” Only a few months into the job, Slimane has started with a bang, dropping the first name of the company’s iconic founder in a significant rebranding — from “Yves Saint Laurent” to “Saint Laurent Paris” — sending

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