Saloni Lodha at BoF's Inside the Studio launch, by Alistair Allan

NEW YORK, United States — If you opened up one of those celebrity magazines — like Grazia, People or US — or clicked on any fashion website around the time of the latest Harry Potter premiere in the summer, you will have seen Emma Watson’s photo beaming back at you, in a dress by the London-based Indian designer, Saloni Lodha.

Countless magazines featured Watson’s chic look in a bold red dress, and soon enough, Saloni’s phones were ringing off the hook. Boutiques and magazines around the world were interested to know more about this emerging talent. As it turns out, Lodha had no idea that Watson was going to wear her dress, which had been bought by Watson’s stylist and then magically appeared on a red carpet one day.

The rest, as they say, is history.

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