BoF checks in with some of the emerging designers from our long-standing Spotlight series to find out how their businesses are growing and what lessons they’ve learned along the way.
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
NEW YORK, United States — If you opened up one of those celebrity magazines — like Grazia, People or US — or clicked on any fashion website around the time of the latest Harry Potter premiere in the summer, you will have seen Emma Watson’s photo beaming back at you, in a dress by the London-based Indian designer, Saloni Lodha. Countless magazines featured Watson’s chic look in a bold red dress, and soon enough,