This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.
Awaiting the Storm’s Price Tag (NY Times) “Even as businesses struggled on Monday to gauge and contain the damage from Hurricane Sandy’s slow move up the East Coast, economists played down the likely long-term effects. The recovery after the storm, they said, could actually pump up growth temporarily in a few sectors, like construction and retail sales, when cleanup begins in earnest in a few days.” Simplicity and Order
The Creative Class | Camille Bidault-Waddington (The Creative Class) “‘I can’t help it. I’ll always have sweaters full of holes and scruffy hair,’ says Camille Bidault-Waddington, ageless in high-waisted denim shorts and an ’80s sweatshirt, as she serves tea in a vintage Royalty mug.” Op-Ed | What’s Fit for Print? (Opinion) “As with so many commercial endeavours in the world right now, there are more
São Paulo Fashion Week: One of the biggest fashion weeks in the world (Exec) “For many years, quality fashion in Brazil came from the European market. Brazilian magazines used to maketheir fashion editorials based on the international aesthetic. The designers of the time were required to follow trends dictated by the international textile industry. However, there was a need to explore the fashionable Brazilian cultural
RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry’s eyes have been on Brazil and its booming fashion sector for a few weeks already, specifically on Rio de Janeiro and its own designer showcase, Fashion Rio. The weeklong run of shows in the country’s second city traditionally precedes the higher-profile Sao Paulo collections. And in the first month of the new decade and with an increasingly