The Social Graph Clinic | Source: LuxuryLab

NEW YORK, United States — The Business of Fashion is pleased to announce our second media partnership with LuxuryLab, following the much talked-about Luxury Lab Innovation Forum held last Autumn.

On January 29th, the New York University-based think tank will hold its first Social Graph Clinic, “a one-day intensive workshop that takes an adroit and sober examination of social media’s underpinnings, platforms, and best practices. The objective is to enhance participants’ fluency in brand-driven social media efforts.”

Confirmed speakers include:

• Erik Qualman, author of Socialnomics who will speak on How Social Media Transforms the Way We Live and Do Business

• Shenan Reid, Co-Founder and Managing Director of Morpheus Media on Finding your Social Voice

• Fabio Freyre, Regional Vice-President of Facebook on Facebook, the Marketing OS

I will be speaking to brands on how best to engage bloggers. On that note, bloggers, let us know your pet peeves and top tips on how brands should engage with you. You can comment on this post, send a direct message on Twitter or send an email, and I will do my best to reflect your feedback in my presentation. Now’s your chance to have a say what you always wanted to say about those generic press releases, untargeted emails and unreasonable requests from fashion PRs. But please don’t just focus on the negative. What is the best relationship you have with a fashion brand and why?

Already, representatives from an impressive array of brands — including Brooks Brothers, Chanel, Coach, Dunhill, Gucci, J. Crew, Maxmara, Michael Kors, and Neiman Marcus — have confirmed their attendance. If you too would like to attend, please consider using this special BoF link to register and you will also help us to earn a commission on ticket sales to support the development of our content in the coming year and defray the growing costs of maintaining BoF. A portion of the proceeds will also be donated to the much-needed ongoing aid relief in Haiti.

A complete agenda and list of speakers is available here.

I look forward to meeting many BoF readers there!

LuxuryLab Innovation Forum | Source: LuxuryLab

NEW YORK, United States — On Friday, BoF attended the LuxuryLab Innovation Forum, a half-day conference hosted by Scott Galloway, associate professor at NYU’s Stern School of Business and founder of LuxuryLab, a think tank that attracted attention earlier this autumn with a report ranking luxury brands by their “Digital IQ.”

Billed as TED for the luxury business with “high-velocity presentations,” the forum may have felt a bit unfocused at times, but from the stream of speakers, three important themes emerged.

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Digital IQ Ranking 2009 | Source: LuxuryLab

NEW YORK, United States — In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging qualitative and quantitative study which covers 109 brands across the luxury spectrum, not just fashion. The study was authored by Scott Galloway, Clinical Associate Professor at NYU’s Stern School and Founder of LuxuryLab, a thinktank with a focus on luxury and new media.

“2009 represented a tipping point concerning the importance of digital competence in the luxury industry,” says Galloway. “While the industry grappled with double-digit revenue declines, traffic to luxury brand sites increased an average of 61 percent. With this study, we’ve devised a metric these companies can use to benchmark specific features of their digital competence against their competitors, and highlight which area each firm stands to gain the greatest return on incremental investment in digital.”

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