L2 Study Reveals Shortfalls in Digital Competence

Digital IQ Index 2011, Greatest Year-Over-Year Gain or Loss | Source: L2

NEW YORK, United States — On Monday, Professor Scott Galloway’s NYU-based thinktank LuxuryLab, or L2, released advance copies of their third annual “Digital IQ” report, assessing the digital competence of 49 global fashion and leather goods firms, to a small number of media outlets, including BoF. According to the study, which will be published later today, fashion brands are embracing digital innovation with enthusiasm and have

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Is Burberry’s Digital Prowess Really Waning?

Burberry April Showers Accessories | Source: Burberry

LONDON, United Kingdom — For years, digital media experts and observers, including those on this website, have held up Burberry as an example of a luxury fashion brand that’s effectively embracing today’s digital world. Last year, Joanna Shields, Vice President EMEA for Facebook, the world’s largest social network now with more than 700 million registered users, took that one step further. “Burberry is no longer just a fashion

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Second Annual Digital IQ Index of Luxury Brands Released

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

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Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

Percent of Luxury Consumers under 45 | Source: NYU Stern

NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy. Last month, the Chinese government announced that it was depegging its currency from the US dollar,

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Luxury Lab | Generation Next: Understanding Tomorrow’s Affluent Consumer

Tavi Gevinson at Generation Next | Source: Luxury Lab

NEW YORK, United States — With speakers including teenage blogging sensation, Tavi Gevinson and Teen Vogue publisher Laura McEwen, last Friday’s “Generation Next Forum,” organized by New York-based thinktank LuxuryLab, examined the unique characteristics and growing influence of a young generation of consumers that’s set to impact the luxury goods industry like no other generation since the Baby Boomers: Generation Y. Wired and

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Tavi talks at Luxury Lab Generation Next Forum, 14 May 2010

Top 10 Fashion Brands for Gen Y Females | Source: Luxury Lab

NEW YORK, United States — As the Luxury Industry prepares to welcome Generation Y — the largest generation of new consumers since the Baby Boomers — Luxury Lab has just added one Tavi Gevinson to its speaker list for the upcoming Generation Next Forum. I last heard Tavi speak at the Independent Fashion Bloggers Evolving Influence conference during New York Fashion Week, where she had the entire room enraptured with witty comments,

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LuxuryLab’s Generation Next Forum

NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised British Election debate, I stumbled upon an episode of Electric Dreams on the BBC, which takes an average British family from 2010 right back to the 1970’s, stripping away every bit of modern technology in their home. Then, slowly, episode by episode, decade by decade, the family gets all of its technology back, like they are experiencing it for the first time. The key difference now, of course, is that they have the hindsight of knowing what's to come in the years ahead. In the 1970’s the family gets central heating, and the 1980’s sees…

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Organizing for Digital and Social Media

[caption id="attachment_10646" align="alignnone" width="500" caption="Digital Organization | Source: LuxuryLab"][/caption] NEW YORK, United States — Last Friday, BoF attended “Organizing for Digital and Social Media: Metrics, Structure, Culture,” an event with a long name that turned out to be refreshingly succinct. The half-day session at NYU’s Stern School of Business was hosted by Professor Scott Galloway’s thinktank, LuxuryLab, and attended by brands including Burberry, Gucci and Cartier. Sarah Chubb, President of Condé Nast Digital (US), kicked off the morning, announcing that her team had just submitted a number of iPad applications to Apple in advance of the tablet’s much anticipated arrival (in the US market) later this week. “We want our brands to be wherever people want to consumer them,” said…

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BoF Recommends | The Social Graph Clinic, 29 January 2010, New York City

[caption id="attachment_9481" align="alignnone" width="500" caption="The Social Graph Clinic | Source: LuxuryLab"][/caption] NEW YORK, United States — The Business of Fashion is pleased to announce our second media partnership with LuxuryLab, following the much talked-about Luxury Lab Innovation Forum held last Autumn. On January 29th, the New York University-based think tank will hold its first Social Graph Clinic, "a one-day intensive workshop that takes an adroit and sober examination of social media's underpinnings, platforms, and best practices. The objective is to enhance participants' fluency in brand-driven social media efforts." Confirmed speakers include: • Erik Qualman, author of Socialnomics who will speak on How Social Media Transforms the Way We Live and Do Business • Shenan Reid, Co-Founder and Managing Director of…

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LuxuryLab Innovation Forum

NEW YORK, United States — On Friday, BoF attended the LuxuryLab Innovation Forum, a half-day conference hosted by Scott Galloway, associate professor at NYU’s Stern School of Business and founder of LuxuryLab, a think tank that attracted attention earlier this autumn with a report ranking luxury brands by their “Digital IQ.” Billed as TED for the luxury business with “high-velocity presentations,” the forum

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Digital IQ Ranking of Fashion Brands’ Digital Competence

NEW YORK, United States — In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging qualitative and quantitative study which covers 109 brands across the luxury spectrum, not just fashion. The study was authored by Scott Galloway, Clinical Associate

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