Joyce 40th anniversary multi-sensory exhibition | Source: Dazed Digital

The Joys of Joyce (Dazed Digital)
“Joyce was a pioneer which was the first to bring international designers such as Givenchy, Lanvin, Margiela, and Fendi, amongst other luxury names, to Asia. To celebrate their 40th anniversary, Joyce has specially commissioned works of over 50 designers.”

5000th Zara store: Inditex embraces eco-fashion (Fashion United)
“Showing off its real aim to embrace the latest eco-trends from top to bottom… Inditex has just opened its 5000th Zara store as the flagship of its 2011-2015 Sustainable Inditex Plan.”

Giovanni Bedin Revitalizes a Heritage Brand (WSJ)
“Charged with meeting the lofty standard set by the brand’s legendary founder, Charles Frederick Worth, Mr. Bedin is simultaneously determined to pursue the modern.”

Finding Inspiration with The Sartorialist (NY Times)
“Regularly visiting The Sartorialist, a picture blog created by Scott Schuman, is akin to a serendipiter’s journey with a guide whose eye for detail, gift for framing and hopeful outlook help you see how many beautiful people there are.”

Sci-fashion (FT)
“The fusion of fashion and science as [serves] to expose science to more worldly thinking outside the lab, while at the same time allowing fashion to stop relying on ‘periods of history’ and look forward instead.”

Julianne Moore for Bulgari 2010 | Source: Bulgari

Luxury sector readies for increase in deals (Financial Chronicle)
“Merger and acquisition activity in the luxury sector is set to rise after a twoyear hiatus, driven by a recovery in the sector, closer price agreement between buyers and sellers and the weaker euro.”

Richemont seeks to buy UK’s Net-a-Porter (Reuters)
“Swiss luxury goods maker Richemont is seeking to buy the 67 percent of UK online fashion retailer Net-a-Porter it does not already own, bolstering its position in luxury internet shopping.”

Fashion should be designated cultural industry: designers, MPPs (The Star)
“Iconic Canadian designer Robin Kay says the Ontario government’s failure to declare the fashion business a cultural industry like film making or book publishing is simply out of style.”

The Nine Lives of Designer Lars Nilsson (NY Times)
“As anyone who has followed [Lars Nilsson's] career will recognize, he is a designer known for leaving his jobs almost as spectacularly as he enters them.”

The Sartorialist Blog Is a Victim of Knockoffs (NY Times)
“The success of Scott Schuman, the photographer of street style and creator of The Sartorialist blog, has spawned countless copycat sites over the last five years, not to mention a swarm of fashionista-paparazzi stationed outside the runway shows.”

Gucci Eyeweb versus Burberry Art of the Trench | Source: InFashionMedia

LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t make it any less notable because, as far as I can tell, it is the first time top fashion brands have used social media in this way. Indeed, both Gucci and Burberry went to great efforts to highlight these initiatives at last week’s IHT Techno Luxury conference in Berlin.

So, have their experiments been successful? Of course we at the BoF have our own opinions, but in the spirit of democracy we thought it was the perfect opportunity to turn to the BoF community to see what you think. In our first ever BoF Twitter Poll, we asked:

BoF Twitter Poll: What do you think of Gucci Eye Web versus Burberry’s Art of the Trench?

The responses came in fast and furious from BoF’s followers around the world, including James Gardner, CEO of the industry’s leading creative agency CreateThe Group, and influential bloggers such as Bryanboy and DisneyRollerGirl. In the end, it was a no-contest knockout for Burberry which was unanimously selected as the winner.

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