BoF Twitter Poll | Gucci Eyeweb versus Burberry’s Art of the Trench

BoF Twitter Poll Gucci Eyeweb versus Burberry Art of the Trench | Source: BoF

LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t make it any less notable because, as far as I can tell, it is the first time top fashion brands have used social

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