NYC and Mayor Bloomberg Launch Project PopUp, A Fashion Tech Start-up Competition

New York at STORY | Photo: Matthew Scrivens

NEW YORK, United States — Today, the New York City Economic Development Corporation (NYCEDC), in collaboration with Manhattan-based concept store STORY, founded by Rachel Shechtman, is set to launch Project PopUp NYC, a competition that offers the city’s most promising fashion retailers and technology start-ups the opportunity to win prizes including a temporary pop-up shop, PR and marketing support and valuable business mentoring

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