Female Fashion Addicts Change China’s $19 Billion Market

Louis Vuitton in Shanghai | Source: Flickr

BEIJING, China — Lisa Yan is the new face of the Chinese luxury consumer: female and fashion-forward. The 26-year-old finance saleswoman checks social media daily to see what celebrities or friends are wearing. She wears Burberry coats, alternates between a light blue Valentino bag and a black Dolce & Gabbana one for work, and reads magazines such as Vogue.

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The China Edit | China’s Flux, E-Commerce Opportunity, Mainland Multi-Brand Stores, Salvatore Ferragamo

From the "Salvatore Ferragamo: Evolving Legend" exhibit at MoCA Shanghai | Source: Flickr

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

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