David Zhao, founder and CEO of Shangpin, reveals how he fended off China’s three online giants — Baidu, Alibaba and Tencent, collectively known as B.A.T. — to become one of the country’s most successful pure-play fashion e-tailers.
Why China’s Fashionista Websites Aim High (And Low) (Forbes) “Online shopping offers a platform for new fashion brands to enter China, without the expense and risk of opening physical stores. Even deep-pocketed fashion houses face a challenge in planting a flag in China’s frothy real estate market. ‘All the good locations have been taken by the big brands,’ says Angelica Cheung, editor of Vogue China , which