Organizing for Digital and Social Media

[caption id="attachment_10646" align="alignnone" width="500" caption="Digital Organization | Source: LuxuryLab"][/caption] NEW YORK, United States — Last Friday, BoF attended “Organizing for Digital and Social Media: Metrics, Structure, Culture,” an event with a long name that turned out to be refreshingly succinct. The half-day session at NYU’s Stern School of Business was hosted by Professor Scott Galloway’s thinktank, LuxuryLab, and attended by brands including Burberry, Gucci and Cartier. Sarah Chubb, President of Condé Nast Digital (US), kicked off the morning, announcing that her team had just submitted a number of iPad applications to Apple in advance of the tablet’s much anticipated arrival (in the US market) later this week. “We want our brands to be wherever people want to consumer them,” said…

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