
Tramps, Past, Present & Couture - Dior Couture A/W 2001 | Source: SHOWstudio
LONDON, United Kingdom — For many fashion companies, 2009 was the year the internet arrived. In the face of an unprecedented economic crisis and overwhelming evidence that affluent consumers are highly active online, senior executives across the industry are finally starting to embrace digital media with a new strategic seriousness.
There was no better sign of this than the impressive gala held during London Fashion Week to celebrate fashion website SHOWstudio and its groundbreaking exhibition at Somerset House, “Fashion Revolution.”
When it was launched by photographer Nick Knight in November of 2000, SHOWstudio was ahead of its time. Indeed, “Fashion Revolution” celebrates nine years of restless experimentation and digital innovation. But for the majority of brands, retailers and publishers, who are still struggling to understand the radical impact the internet is having on fashion communication, the retrospective also offers urgent lessons for the present. We think it’s a must-see for executives, creatives and editors alike.



