The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Riccardo Tisci By Donatella Versace (Interview) “Like any competitive industry, fashion understands the market need for a constant infusion of fresh blood and untapped talent. But among the crop of sartorial prodigies to have emerged in recent years, none has ascended from young upstart to master of the universe as rapidly as 36-year-old Italian designer Riccardo Tisci.” Social Media: The Second Generation (WWD)
Made in America: A hook for wealthy shoppers (Ottawa Citizen) “The Made-in-America label has undergone a deluxe makeover. Everyone from Brooks Brothers to the Olsen twins is using it to hawk luxury goods… ‘There is a customer that appreciates that the product is made in the United States and is willing to pay for the difference.’” My-wardrobe boosts foreign dress effort (FT) “‘The past 12
Gap sacks Patrick Robinson as chief designer (Guardian) “A source close to Robinson said that his departure was not a shock, but will be a blow as he is a popular figure within the company. “Patrick has been in an almost impossible position, in a company trying to please so many people.” Promoting from within- A new trend for luxury fashion houses? (Jessica Michault) “After years of designer merry go round
Addicted to Love (IHT) “New York Fashion Week seems to be ‘Addicted to Love,’ as the sound track puts it. But a new generation of twentysomething designers has a tougher, less hearts-and-flowers way of dealing with romance, and more fashion sense about practical needs for the autumn 2011 season after the current harsh winter.” The ‘in’ crowd (FT) “Forget dictating the trends, these days brands are
Social Media Breeds Edvertorial (WWD) “‘It’s a new way of communicating with consumers… an editorial approach to telling your brand story, and the social-media space just lends itself so beautifully to that combination.’” Everyday Escada? Life After ’80s Power Dressing (WSJ) “Over the past two years, in an effort to add new customers, Mr. Sälzer cut Escada’s prices by 20%…
China Looms Large in Luxury Industry’s Vision (NY Times) “If heritage is the tool fashion houses have turned to in the wake of the global financial crisis, then the actual market the luxury industry sees guaranteeing its future is China… while China booms, the industry is turning back to basics with more mature markets.” Victoria Beckham looking to build her label slowly (Reuters) “Victoria Beckham is
Relocated labels (FT) “From individual consumers of luxury goods, the Chinese and Indians have become consumers of luxury companies, in a shift that has far-reaching implications for the $80bn (€63bn, £52bn) a year industry.” When luxury brands outsource, should they tell? (Today) “Italy’s Parliament has passed a law that [requires] manufacturers be able to prove that their products were primarily made in
Chinese people as identical Maoist robots? (Guardian) “If fantasy is part of the appeal of fashion, then wouldn’t it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?” Marketing’s New Rage: Brands Sponsoring Influential Bloggers (WWD) “Forget about just display ads. Increasingly, the future of advertising online seems to be through
Nordstrom Links Online Inventory to Real World (NY Times) “The company wove in individual stores’ inventory to the Web site, so that essentially all of the stores were also acting as warehouses for online. Results were immediate… It also means that inventory is moving faster, and often at higher prices.” The Demand for Emerging Fashion: Part I (Huffington Post) “[The first trend] noticed was brand exhaustion