Social Media Reality Check

Fashion blog traffic to Nov 2009 | Source: Alexa

NEW YORK, United States — Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — BryanBoy, Susie Bubble and others — the new fashion stars. During New York Fashion

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BoF Twitter Poll | Gucci Eyeweb versus Burberry’s Art of the Trench

BoF Twitter Poll Gucci Eyeweb versus Burberry Art of the Trench | Source: BoF

LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t make it any less notable because, as far as I can tell, it is the first time top fashion brands have used social

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