China looms large, Beckham seeks longevity, Direct messaging the wealthy, The legacy of Savile Row, Alber and Suzy

| Daily Digest

Maggie Cheung for Lane Crawford | Source: Pomegranita

China Looms Large in Luxury Industry’s Vision (NY Times) “If heritage is the tool fashion houses have turned to in the wake of the global financial crisis, then the actual market the luxury industry sees guaranteeing its future is China… while China booms, the industry is turning back to basics with more mature markets.” Victoria Beckham looking to build her label slowly (Reuters) “Victoria Beckham is

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Asian acquirers, Outsourcing truths, Saks shares surge on bid talk, Boomers get social, McQueen memorial

| Daily Digest

Relocated labels (FT) “From individual consumers of luxury goods, the Chinese and Indians have become consumers of luxury companies, in a shift that has far-reaching implications for the $80bn (€63bn, £52bn) a year industry.” When luxury brands outsource, should they tell? (Today) “Italy’s Parliament has passed a law that [requires] manufacturers be able to prove that their products were primarily made in

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Marketing with cultural sensitivity, Sponsoring bloggers, Social CEOs, Ebay’s fashion push, Corrine Day’s legacy

| Daily Digest

Dior's Shanghai Dreamers | Source: antbazaar

Chinese people as identical Maoist robots? (Guardian) “If fantasy is part of the appeal of fashion, then wouldn’t it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?” Marketing’s New Rage: Brands Sponsoring Influential Bloggers (WWD) “Forget about just display ads. Increasingly, the future of advertising online seems to be through

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Nordstrom innovates, Emerging fashion, American Apparel warned, Content is king, Condé Nast courts India

| Daily Digest

Laura Theiss Autumn/Winter 2010, at Début | Source: Début New York

Nordstrom Links Online Inventory to Real World (NY Times) “The company wove in individual stores’ inventory to the Web site, so that essentially all of the stores were also acting as warehouses for online. Results were immediate… It also means that inventory is moving faster, and often at higher prices.” The Demand for Emerging Fashion: Part I (Huffington Post) “[The first trend] noticed was brand exhaustion

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Ungaro’s fall, Mark Lee confirmed Barneys CEO, Social statements, Western fits for Levi’s China, Tansky’s legacy

| Daily Digest

Emanuel Ungaro fitting a model | Source: NY Times

The Fall of the House of Ungaro (NY Times) “Ungaro was losing roughly $15 million a year, and [the Ferragamos] signaled to their bankers to look for a buyer. Abdullah was the only serious buyer who turned up. That was in 2005, and as you probably guessed, he had no experience in fashion.” Barneys Appoints New CEO (Market Watch) “Barneys New York, the luxury retailer, with the support of its shareholder Istithmar

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