Colin’s Column | Sophia Neophitou-Apostolou, Fashion Catalyst

Sophia Neophitou-Apostolou | Source: Courtesy

On the eve of the Victoria’s Secret Fashion Show, held for the first time in London, Colin McDowell sits down with the multi-tasking Sophia Neophitou-Apostolou, the show’s creative director, and owner and editor-in-chief of 10 Magazine.

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Addressing Fashion’s Communications Conundrum

Victoria's Secret Fashion Show | Source: Victoria's Secret

NEW YORK, United States — In recent years, the main fashion weeks in New York, London, Milan and Paris have attracted unprecedented interest from end consumers, with brands live streaming their shows and bloggers reporting from the runway in realtime on their sites and social channels like Twitter and Instagram. But in most cases, the actual clothes showcased during fashion week aren’t available to consumers until many months after

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