Global Briefing | How Can Emerging Fashion Brands Get a Leg Up in Chinese Retail?

BEIJING, China — With Chinese luxury consumption projected to account for 20 percent, or US$27 billion, of global luxury sales by 2015, it’s no secret that big international fashion brands are racing to establish and expand their retail operations in the country. But as competition for prime real estate surges, it’s clear that not all brands are treated equally. While some find it relatively easy to secure retail space, others have

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