In a global exclusive interview to coincide with the unveiling of a new advertising campaign for Ermenegildo Zegna, a part of the brand’s repositioning strategy, Imran Amed sat down with head of design Stefano Pilati to discuss his plans for modernising the venerable Italian menswear label, while embracing its rich heritage in tailoring and fabric development.
In our latest CEO Talk, BoF’s Imran Amed sits down with Gildo Zegna on the day of Stefano Pilati’s debut show for Zegna Couture to talk about how Ermenegildo Zegna, a family-run business started in 1910 in the small town of Trivero in the Biella Alps, has become a luxury menswear benchmark for global success.
MILAN, Italy — Stefano Pilati, who arrived at Zegna from Yves Saint Laurent, inventively fit contrasting scrunchy, crumpled cuffs, at times suggestive of armbands, on tailored jackets, coats and fine sweaters. In another twist, shirt cuffs were folded over elbow-length sleeves on finely knit sweaters, layered again with a longer scrunched-up sleeve.
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