Fashion brands continue to invest in short videos as part of their seasonal advertising campaigns. Some are pushing the boundaries with novel narrative content, ‘edutainment’ and big budget directors.
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
PARIS, France — Today, contributing photographer Sonny Vandevelde brings us backstage imagery from the Anthony Vaccarello, Dries van Noten, Damir Doma, Manish Arora, Balmain, Rick Owens, Lanvin, Dior, Acne and Stella McCartney shows at Paris Fashion Week.
In a three-part report, BoF examines New York City’s ever-shifting retail landscape. Today, we consider the rise and recasting of the Meatpacking District.
PARIS, France — As the sun set on the great glass ceiling of Paris' Grand Palais Monday, the eyes of the fashion crowd turned on one man: Saint Laurent's Hedi Slimane. Some fashion editors shook their heads; others smiled.
French luxury conglomerate PPR’s announcement, earlier today, that it has acquired a 51 percent stake in emerging London label Christopher Kane is particularly significant. Indeed, it’s been a very long time since a major luxury group has taken a majority stake in a young designer fashion brand.
The Business of Blogging | Into The Gloss (Fashion 2.0) “It’s the natural curiosity behind this approach, alongside the site’s impeccably professional aesthetics, that have made Into The Gloss one of the most compelling new voices in the fashion and beauty blogosphere with the potential to grow into a full-fledged media business for the digital age.” Retail Recon | Table of Contents is a ‘Three-Dimensional
Stella McCartney named designer of the year (FT) “Stella McCartney has won the coveted designer of the year award at the British Fashion Awards 2013, the latest in a series of personal and professional coups for the designer and her brand.” Old Media, New Tricks (AdWeek) “From the moment you step off the elevator onto the 28th floor of the Times Building, with its panoramic views of midtown Manhattan, it is clear
A Game of Checkers (IHT) “The Louis Vuitton show hit its graphic target on Wednesday, marking a sparky and spectacular moment on the last day of the monthlong international season. The show underscored one of the strongest themes for summer 2013: geometry, redrawing in straight lines the shapely female body.” Turkey fights for a new prestige (FT) “The story of Turkey today is of a country seeking new customers and
Lunch with Stella McCartney (FT) “Even for someone as competitively normal as Stella McCartney, who somehow manages to take the position that – despite her status as a 40-year-old international fashion brand/Olympic outfitter/daughter of a Beatle/friend of Madonna, Gwyneth, Cameron et al/mother of four – she is Just Like Everyone Else, this seems to be going to extremes.” The Stylish Side of China (NY Times) “Ms.