Apple Watch Threatens Mid-Range Swiss Brands

Tissot T-Touch Expert Solar | Source: Tissot

Swatch Group AG’s Tissot T-Touch Expert Solar watch has a compass, tells the altitude and runs on solar power. It costs $1,250 — more than three times the smartwatch Apple Inc. unveiled yesterday, putting it squarely in the crosshairs of the tech giant’s latest gizmo.

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Knowing What Makes Women Tick Essential For Swiss Watch Makers

Audemars Piguet | Source: Audemars Piguet

GENEVA, Switzerland — After 2013 marked the slowest sales growth since the global financial crisis, companies from Audemars Piguet to Richard Mille have said they are targeting women, seeking to secure new customers from a segment that only accounts for 35 percent of sales at the moment.

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Swatch Sees Smartwatches as Opportunity, Not Threat

Swatch store in Osaka, Japan | Source: Shutterstock

ZURICH, Switzerland — The emergence of smartwatches, gadgets allowing the wearer to check text messages or capture video, is an opportunity rather than a threat for traditional watchmakers, the head of Swatch Group told Reuters on Friday.

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