MAC’s crusade, Cucinelli IPO dampens profit, Tod’s profit up, Vionnet disruption, Singer out

Brunello Cucinelli Autumn/Winter 2012 | Source: Brunello Cucinelli

How a cosmetics company built brand equity by taking on the fashion world’s biggest killer (Financial Post) “Last year, Canadian-founded MAC Cosmetics raised $38-million through its MAC AIDS Fund to help combat the spread of AIDS. The success of the 18-year-old campaign predates the cause-marketing boom that has stormed the corporate world and yet continues to attract celebrity spokespeople.” IPO Costs Dampen Profits at

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