Slowing Swiss Watch Growth Leads to Job Cuts at LVMH’s Tag Heuer

Leonardo DiCaprio is a Tag Heuer ambassador | Source: Tag Heuer

The Swiss watch market is growing at a slower pace than expected, leading to reduced production and job cuts at the Tag Heuer brand, according to the head of LVMH Moet Hennessy Louis Vuitton SA’s timepiece unit.

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LVMH China Watch Sales Decline Offset by Overseas Purchases

Tag Heuer campaign feat. Maria Sharapova 2013 | Source: Tag Heuer

PARIS, France — LVMH Moet Hennessy Louis Vuitton SA, the world’s largest luxury-goods maker, says its sales of jewelry and watches have dropped in mainland China and are being offset by Chinese nationals buying overseas.

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